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• February 5, 2016...marketing through personalisation of the customer experience, but it will be a gradual process. Marketing operations is where process, technology and people come together to deliver marketing effectiveness. In a...
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B2B, Brand Management • June 22, 2020
...the Great Depression, new research by the World Federation of Advertisers says 89 per cent of large international companies have put their marketing and advertising campaigns on hold. Global marketing...
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Email Marketing, Personalisation • August 25, 2017
...they examine current and future trends across the digital marketing industry. Email Marketing & CRM Seminar – 31 October Want to learn the latest, most-effective email marketing techniques for your...
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Video • March 15, 2016
...based on an individual viewer’s onsite activity. Account-based marketing Account-based marketing (ABM) is a practice and structure that moves marketers from marketing to a vertical or demographic in broad strokes,...
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AI, Automation • February 5, 2018
...best, marketing channel. Ben Tomlinson, Product Marketing and Partnerships Manager at Communicator, shares Communicator’s best kept secret and explains why you should be concerned about your email delivery rates and...
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Digital Marketing, Email Marketing • September 2, 2021
...consumers today. Personal, transactional, and timely email marketing campaigns consistently outperform other digital channels when it comes to generating higher-than-average open and click-through rates. According to the Data & Marketing...
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Affiliate Marketing, Data • July 6, 2020
...the marketing mix. The channel is changing Affiliates has classically been a channel that drives strong ROI and efficiency for many brands, offering a real performance-led part of their marketing...
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Data, Multi-Channel Marketing • April 12, 2019
...the available channels, option two relies on impersistent data. Identity Resolution And The History Of Targeted Marketing Identity Resolution is the process of connecting all identifiers used by different channels,...
Press Release
Selligent is today announcing that the company has relaunched as Selligent Marketing Cloud. Selligent Marketing Cloud sets a new standard in B2C marketing automation as the world’s most advanced natively...
Event
30 Jan, 2020
Our Digital Marketing Summit is a full day event with 1-2-1 meetings for discussing your business requirements and presentations by expert speakers, meaning your day out of the office won’t...
