Case Study
...whether we could eliminate search cannibalisation by switching off PPC brand bidding without a loss of performance. The cross-channel strategy To ascertain the scope of keyword-level cannibalisation, we had to...
Article
Not For Profit, Social Media • November 11, 2014
...to serve our mission to eradicate poverty?” The answer, he says, involves taking three key factors into account: strategy, branding and risk. Micro-content, macro-message “First,” explains Social Media Manager Fowkes,...
Person
Lorna Fraser is a Senior UX & CRO Analyst at Epiphany, a Jaywing agency full of creative, talented individuals who connect powerful ideas, rich data and new technologies....
Article
Analytics, Behavioural Targeting • June 9, 2020
...April (before recovering in May), its famous in-store shopping experience preceding its online reputation. In an attempt to replicate their in-store service online, they innovated quickly. Head of CRO/UX Emma...
Article
• March 26, 2018...Group, the awards returned for their third instalment, recognising the most effective cross-platform, cross-border, content-driven advertising campaigns from the past year. A panel of 24 senior jurors from leading advertisers,...
Event
10 Jul, 2025
Join us for a jam-packed day of 1-2-1 meetings, workshops, networking, and presentations from expert speakers on AI, SEO, Video, PPC, Email Marketing, Influencer Marketing, CRM, CRO, Content Marketing, Paid...
Article
Conversion Optimisation, CRM • May 24, 2021
...impossible to spot opportunities to cross sell or upsell to your existing client base, or manage sales opportunities with prospective clients, as it will be more ad hoc, far less...
Case Study
Business, Community Management
...from across the web. Cross-selling opportunities In regards to revenue improvements, dwf now has a digital platform to cross-sell and up-sell to clients, based on their account history. Clients can...
Article
AI, Consumer Behaviour • April 30, 2019
...tap into using artificial intelligence-based technology. Hyper personalisation and micro-targeting are the current marketing gold standard, however in a post-GDPR world it can be tricky to balance how we achieve...
Article
Behavioural Targeting, Consumer Behaviour • June 1, 2021
...of $84 more (Gallup). Cross-channel customer engagement allows marketers to deliver valuable experiences to consumers at any moment or touchpoint. If you are looking for the best customer engagement strategies...
