April 30, 2018

ROAST Explore The Opportunities In Voice Search Across Multiple Sectors

In January, ROAST developed the industry’s first Voice Search Ranking Report. Now- they have developed their Voice Search research even further. The digital performance agency are the first to explore the real variance between verticals in the sphere of voice search at a large scale. The whitepapers (which have been run individually across 22 sectors) identify actionable opportunities for brands in Voice Search in today’s market.

“The opportunity for brands to get ahead of the game in voice search is huge right now. Marketers need to be conscious that gaining visibility in voice search extends beyond the optimisation of your website. The key to identifying exactly where the opportunity would be for you makes these reports incredibly important.”

Ollie Bishop, Founder and SEO of ROAST holding group; TIpi

Some key findings from the report identified significant differences between verticals and shined a light on various opportunities are within Voice Search. John Campbell (Head of SEO at ROAST) continues; “Voice Search is an incredibly important part of your marketing strategy and shouldn’t be forgotten or over looked. There are opportunities that others have yet really harnessed and therefore the chance to dominate the competition.”

The report gathered data on 10,000 key phrases in the different verticals over a month-long period. At the same time answer box ranking data were gathered which was then integrated into the Voice Search Ranking Report.

The vertical ranking reports are now available for download here for a deeper dive insight into your vertical.

ROAST is part of the wider TIPi Group who offer clients the chance to work with multiple agencies who have different specialisms.