Jaywing have scooped Gold and Silver trophies in this year’s W3 awards, which honour ‘the best of the web’.
The Gold accolade was awarded for the agency’s work for the University of Portsmouth, giving the project top ranking in the General Websites – Education and University category.
The UK university selected Jaywing as the agency to undertake a full digital transformation back in September 2017.
The University sector had undergone a massive shift across the last five years, with increasing competition to secure students, an expanding international market, and organisations facilitating new B2B relationships.
In response to this and as part of their strategy to become a market leader, UoP appointed Jaywing to help deliver ‘transformational leap forward in the digital experience’.
Jaywing worked collaboratively with the University’s own experts in an extensive discover phase, to research and redefine how the University is digitally marketed.
The program continues across 2018 with a series of iterations refining and releasing new functionality as a collaborative team.
“We’re delighted with our W3 wins this year. The team are committed to raising the bar with what we produce and it’s great to get the recognition for all of the brands we are proud to work for.” Amy Naughton, Client Services Director at Jaywing
Jaywing also secured a silver award in the Social Content category for food and beverage with the quirky Superfan campaign for Doritos.
The digital campaign involved advertising the role of ‘Doritos Ultimate Superfan‘ as an actual job position, utilising conventional recruitment sites such as LinkedIn alongside a range of social media platforms to promote the campaign, and it’s candidates.
It also featured comedian Katherine Ryan as the face of the campaign – starring in a selection of social first video edits. This win follows nicely on from Jaywing’s silver Social Video award last year for Naked Juices.