Sheri Allen

CRM Project Manager

Holland & Barrett

eCommerce, Retail

Sheri’s passion and enthusiasm for creative marketing has helped her lead the transition of Email and CRM strategies for brands in travel, hotels, building supplies, health, and nutrition. Sheri brings marketing and technical teams together to bridge technology stacks to support clean data and the best customer experiences. Sheri was awarded Email Marketer of the Year at the Dotties awards in London.