Rebecca has been working in SEO since 2014. She took some time out to complete a Master's degree, but it wasn't long before she returned to the world of search. After recovering the visibility and improving the performance of a health brand that was hit drastically by the Medic update in 2018, she went onto to manage SEO for six other international health brands. She now works at Ryman, redesigning and growing their search strategy. Rebecca also offers advice as an independent search consultant in the UK. Her métier is psychology and semantics, which is the basis of her talks and podcasts.