Jon Mowat

Managing Director

Hurricane Social

B2B, Beauty

Jon Mowat is the founder and MD of Hurricane, an award-winning video marketing agency helping businesses to tell their brand stories with the right video strategy. With decades of experience in the industry, Jon previously produced documentaries for the BBC, and now turns his expertise to create video content to meet clients’ business objectives. As an eminent video strategist, Jon is widely published and a regular speaker at conferences sharing his tips on video marketing strategy and brand storytelling.

Videos

AI, Behavioural Targeting • 15/07/25

How to win on Social Search

By Jon Mowat, Managing Director at Hurricane Social

Hospitality, Leisure • 24/03/24

Increasing conversion and retention with new video technologies

By Jon Mowat, Managing Director at Hurricane Social

12/11/23

Well of course. But … Really?

By Jon Mowat, Managing Director at Hurricane Social

Social Media, Video • 18/09/23

Video Marketing: The Perfect Travel Companion

By Jon Mowat, Managing Director at Hurricane Social

11/05/23

It’s time to get tactical. Tips and tricks for using Influencers, video content and new technologies to grow your brand.

By Jon Mowat, Managing Director at Hurricane Social

Video • 15/11/22

TikTok: The Unavoidable Future of Marketing

By Jon Mowat, Managing Director at Hurricane Social

Digital Marketing, Digital Marketing Summit • 28/05/22

TikTok: The Unavoidable Future of Marketing

By Jon Mowat, Managing Director at Hurricane Social

Content Management, Content Marketing • 15/03/22

Improve Performance in a Video-first Word

By Jon Mowat, Managing Director at Hurricane Social

Digital Marketing, Food • 18/01/22

Food & Drink: Digital Marketing Spotlight Panel Discussion

By Skip Fidura

Digital Marketing, Drink • 18/01/22

A New Year, a New Plan?

By Jon Mowat, Managing Director at Hurricane Social

Content Management, Digital Marketing • 08/11/21

In Praise of Content Hubs: What They Are, Why You Need One, and How to Do Them Properly

By Jon Mowat, Managing Director at Hurricane Social

Content Management, Content Marketing • 16/07/21

In Praise of Content Hubs: What They Are, Why You Need One, and How to Do Them Properly

By Jon Mowat, Managing Director at Hurricane Social

Digital Marketing, Digital Marketing Summit • 23/04/21

YouTube: Do We Actually Need It?

By Jon Mowat, Managing Director at Hurricane Social

Digital Marketing, Financial • 09/04/21

Building and Maintaining Consumer Trust with Video

By Jon Mowat, Managing Director at Hurricane Social

Digital Marketing, Email Marketing • 18/03/21

Drive Email Performance with Video

By Jon Mowat, Managing Director at Hurricane Social

Digital Marketing, Digital Marketing Summit • 29/01/21

How to Create a Winning Video Marketing Strategy

By Jon Mowat, Managing Director at Hurricane Social

Digital Marketing Summit, Video • 09/11/20

How to Create a Winning Video Marketing Strategy

By Jon Mowat, Managing Director at Hurricane Social

08/10/20

How to Create a Winning Video Marketing Strategy in the B2B Sector

By Jon Mowat, Managing Director at Hurricane Social

01/10/20

Building and Maintaining Consumer Trust with Video

By Jon Mowat, Managing Director at Hurricane Social

21/08/20

The New Technologies That Are Revolutionising Video via Email

By Jon Mowat, Managing Director at Hurricane Social

21/08/20

Q&A Panel – Email Marketing & CRM Webinar 20 August 2020

By Jon Mowat, Managing Director at Hurricane Social

23/07/20

How to Create a Winning Video Marketing Strategy in the Not-for-Profit Sector

By Jon Mowat, Managing Director at Hurricane Social

23/07/20

Q&A Panel Not-for-Profit: Digital Marketing Spotlight

By Skip Fidura

16/07/20

How to Create a Winning Video Marketing Strategy

By Jon Mowat, Managing Director at Hurricane Social

02/07/20

eCommerce, Moving Image, and Your Brand’s Performance

By Jon Mowat, Managing Director at Hurricane Social

25/06/20

Building and Maintaining Consumer Trust with Video

By Jon Mowat, Managing Director at Hurricane Social

18/06/20

How to Create a Winning Video Marketing Strategy in the B2B Sector

By Jon Mowat, Managing Director at Hurricane Social

18/05/20

How to Influence People and Win Business with Video Calls and Webinars

By Jon Mowat, Managing Director at Hurricane Social

Insight Articles

Campaign Management, Content Marketing

Video Content Marketing: Desert Island Edition

By Jon Mowat, Managing Director at Hurricane Social

5 mins read • 09/08/21

Budgets, Content Management

Video Content Marketing Success: It’s as Easy as Falling off a Bike

By Jon Mowat, Managing Director at Hurricane Social

5 mins read • 21/06/21

Digital Marketing, Media

Make Better Video Calls

By Jon Mowat, Managing Director at Hurricane Social

8 mins read • 22/04/20

B2B, Digital Marketing

Why is Your B2B Video Not Cutting It?

By Jon Mowat, Managing Director at Hurricane Social

4 mins read • 16/03/20

Brand Management, Campaign Management

Financial Services Don’t Need Another Hero Film

By Jon Mowat, Managing Director at Hurricane Social

3 mins read • 17/02/20

Personalisation, Video

How To Get Ahead With Personalised Video

By Jon Mowat, Managing Director at Hurricane Social

3 mins read • 11/04/19

Digital Marketing, Video

The Real Heroes Of Video Marketing Strategy

By Jon Mowat, Managing Director at Hurricane Social

3 mins read • 22/10/18

Content Marketing, Travel

The 3 Step Formula To Smash Content Fatigue

By Jon Mowat, Managing Director at Hurricane Social

3 mins read • 03/09/18