Gareth Humphreys

Head of Insight, Strategy & Innovation

NHS Blood and Transplant

Gareth Humphreys has been working in Insight and Analysis for nearly 15 years, starting out as an intelligence analyst with the Metropolitan Police before moving to NHS Blood and Transplant in 2010 as a Senior Insight Analyst and becoming Head of Insight Strategy and Innovation in 2017. At NHSBT Gareth has analysed the impact of NHSBT's Blood Donation campaigns and direct marketing activities, provided the insight behind the campaigns such as Missing Type, and is currently establishing what communications make new donors convert.