Case Study
P&O Cruises
...for ongoing work We carried out a comprehensive usability testing project. Execution This consisted of lab-based testing with 12 participants (4 were existing customers, 4 were new to brand, 4...
364 search results for "Testing"
Case Study
P&O Cruises
...for ongoing work We carried out a comprehensive usability testing project. Execution This consisted of lab-based testing with 12 participants (4 were existing customers, 4 were new to brand, 4...
Case Study
Qantas
...action– for its Optimize solution: a testing, targeting and personalisation platform that provides reliable results, scalability to grow with success and advanced reporting to provide actionable insights. Webtrends Optimize delivers...
Case Study
MyOptique
...layout of the email, and landing pages, the team developed a structured testing plan that meticulously addressed every aspect of their email campaigns. The Results By developing a thorough testing...
Article
• September 20, 20165 Tricks To Supercharge Email Subject Lines
...and ROI from your email list. There’s no shortcuts to testing. And yes, more testing more does mean more work. But if more testing, and therefore more work, gets you...
Article
Automation, Budgets • June 6, 2017
Start Small, Go Large: Growth Hacking Secrets From Treatwell
...anything; A/B, significance, trends, behavioural analysis… it really depends on what the objective is, but we’re testing every day. It’s an integral part of CRM.” An open attitude towards testing...
Article
Email Marketing • July 31, 2017
Let Strategy Drive Your Technology Decisions
...email marketer. This one builds in real-time testing and reporting! That one sends your message out to multiple channels all at one. This other one builds your emails automatically. Just...
Article
• July 17, 2018Figaro Digital Summer Marketing Conference Roundup (Part One)
...basics of digital marketing and A/B testing. Digging through her best test results Reneé revealed everything she loves about testing, information on testing theory and measurement, and provided the delegates...
Article
Digital Marketing, Email Marketing • March 11, 2019
To Resend Or Not To Resend? The Data Says Yes!
...off, in no small part due to creating and testing hypotheses about elements that would drive better results and using virtual subject lines testing instead of sending the same email...
Article
Budgets, Content Management • June 21, 2021
Video Content Marketing Success: It’s as Easy as Falling off a Bike
...beyond this. It’s not a question of abandoning (really quite sensible) goals of overall business success. It’s about adjusting your expectations of what success looks like. That means derisking testing...