Article
Analytics, Behavioural Targeting • March 16, 2020
...can be decisive in which elements to cut as you trim back budgets and prioritise for every last sale. 4. Cancellations are increasing, what do I do? Marketing isn’t all...
Article
Data, Digital Marketing • May 19, 2020
...just a few months ago. Unfortunately, in times this uncertain, digital marketing and advertising budgets are reduced significantly. During the current health crisis, it is estimated that the advertising market...
Article
Budgets, Digital Marketing • July 30, 2020
...spending cuts. According to recent research by Gartner, 65 per cent of CMOs and marketing leaders expect to see moderate or significant decreases in budgets, with 33 per cent expecting...
Article
Brand Management, Budgets • September 21, 2020
Demi Edmunds, Specialist at TextAnywhere, discusses how businesses can communicate effectively with customers post COVID. With the impact of recent events tightening the purse strings of many marketing budgets, businesses...
Article
AI, Analytics • December 3, 2020
...ongoing, 2021 promises to be another both challenging and exciting year for eCommerce. Many organisations recognise its potential and are shifting their 2021 plans and budgets towards digital in order...
Article
Attribution Modelling, Budgets • March 4, 2021
Marketing budgets are continuing to recover from the effects of the pandemic with experts1 predicting an overall 5.9 per cent growth in ad spend in 2021, and search spend projected...
Article
AI, Analytics • September 27, 2021
...customer behaviour can now be predicted, and customer satisfaction and sales can be increased in a targeted way. But with budgets being squeezed and the need for marketers to do...
Press Release
...of the UK’s top marketers provided evidence that current attribution data is ineffective for informing decisions about how best to drive ROI from marketing budgets. Eighty per cent of retail...
Article
Digital Marketing, Multi-Channel Marketing • April 24, 2014
...brands are implementing new technologies to go omnichannel 64% of brands are going omnichannel through repurposed budgets Online-only and offline e-commerce retailers have different understandings of omnichannel, with few online-only...
Article
Analytics, Behavioural Targeting • January 27, 2017
...relevancy are not just rookie mistakes made by small, digitally naïve businesses. As brands expand their product catalogues, as budgets and marketing teams increase, these high standards can become watered...
