Insight Articles

Behavioural Targeting, Campaign Management

Using Marketing Gamification to Navigate the Customer Journey

3 mins read • 04/02/22

Behavioural Targeting, Consumer Behaviour

The Top RFP Questions to Ask Your Martech Vendor

3 mins read • 30/09/21

AI, Conversion Optimisation

The Secret to a Successful Black Friday: Data Activation

4 mins read • 11/11/21

Customer Experience, CX

The Role of Data-Driven Customer Experience in Direct-to-Consumer

5 mins read • 02/02/22

Customer Experience, Data

The Importance of Data

By Justin Masters, CTO –

9 mins read • 27/09/22

Apps, Augmented Reality

The Customer Experience Race to Buying Cars Online

5 mins read • 09/12/21

Customer Experience, CX

Optimise Brand or Drive Performance? Have Both

4 mins read • 10/01/22

Customer Experience, CX

Mapp’s The State of Digital Marketing in the UK in 2022

3 mins read • 17/03/22

Conversion Optimisation, CRO

How Ecommerce Transformed During the Pandemic

4 mins read • 31/08/21

How Do You Get Your CRM Implementation Right?

4 mins read • 27/09/21

Apps, Behavioural Targeting

How Behavioural Science Can Help You Influence Consumer Behaviour

4 mins read • 10/09/21

Campaign Management, Customer Experience

Gifting Your Consumers the Best Holiday Campaigns for 2021

7 mins read • 07/09/21

Content Marketing, Customer Experience

Four Key Challenges for Retail Marketers in 2022

5 mins read • 19/01/22

Five Ways Traditional Businesses Can Keep Pace with the Disruptors

8 mins read • 01/10/21