[Webinar] Food & Drink: Digital Marketing Spotlight 13 January 2022

In this session, Rebecca dives into how to hand over the creative control to creators to smash social selling in 2022. The need to be on the pulse, agile, and reactive in today's social world, building and elevating your brand using your very own customers.

In a COVID era, during which the world of digital has shown its food and drink marketing mettle, there has been a brand clamour to take advantage of some of the direct-to-consumer or third-party eCommerce opportunities. A promising ploy and one that has shown £value returns for many food brands. However, the best conversion will only be sustained if there’s a conversation going on, too. This means a brand conversation to build awareness and consideration. In his talk, Robert will take us through all that is exciting in the world of digital sales tactics whilst showing how brand conversation is the ultimate fuel for that conversion.

Retailers are currently sitting on a golden opportunity estimated by Boston Consulting Group to be worth $70 billion (£52 billion) per year. Join RevLifter’s Stephen King and Caroline Oswald as they explain how a single concept can help eCommerce retailers claim their share of this prize while solving current challenges around low stock, customer acquisition, and cart abandonment.

In this talk, Jon will be teaching you a 10-minute exercise to conduct with your brand to make sure you have the right content for the year ahead. He will walk you through a series of simple frameworks around video marketing, then help you to apply these frameworks to your business. You will end the session with new ideas, new approaches, and a great start to 2022.