22 Jan, 2015

Web Build, UX & Marketing Automation Seminar 22 Jan 2015

Event Details

The Hospital Club, Covent Garden

Our speakers discuss designing effective experiences for websites and mobile devices.


Registration, refreshments and networking


Introduction by Jon Fortgang, Editor, Figaro Digital Magazine


Nurturing your Ecommerce Customers with Marketing Automation
Steve Shaw

Digital Director

Edit Ltd

A look at what marketing automation is and how it can be used to help drive increased revenue, return custom and help build lifetime customer value. From using the simple ‘abandoned basket’ process to planning full CRM reactivation strategies, see how these marketing plans fit in your 2015 digital strategy.


Adapt or Perish: How to Leverage the Power of Mobile
Nej Gakenyi

CEO & Founder

GRM Digital

For years, digital ‘prophets’ have predicted a mass migration to mobile and 2014 certainly marked this pivotal shift when mobile browsing eventually overtook desktop. We all know that leveraging the power of mobile has never been more important in terms of web design and consumer engagement, yet so many businesses have been slow to adapt. In this talk Nej demystifies the options, from mobile sites to web apps, and discusses the benefits and limitations of each strategy.


Mid-morning networking break


Superior Mobile UX for Superior Customers
Warren Hutchinson

Experience Design Director & Founder


Superior customers are the ones that adopt and advocate your products and services. Your offer is part of their life and they like telling people about it. However, with so much emphasis on multichannel and the complexities that brings, how do you create the best conditions for a superior experience? How can the concepts of gamification be used in the pursuit of superior products and services? Warren will introduce a framework for understanding the end-to-end customer lifecycle and introduce some concepts and approaches that will help you understand what makes a superior experience.


Five Steps To Make Your New Website Better

K2 Space relishes the opportunity to compete in the busy office interiors market with competitors of all sizes. To achieve this, it launched a new website in November 2014. Graham will explain why it’s important to write a strong website brief and how you can best rank on Google for relevant keywords. Find out what provides a great online experience for a visitor that drives sales.



Please note: places for each seminar are limited If you have any questions regarding the event please call 0207 870 3380.