Video is the engine driving online consumption. But how do you make it work for your brand? Join speakers from Brightcove, Media Bounty, StreamUK and Sport England to find out how to combine content, technology and strategy to create video campaigns that’ll really engage your users.
30 Jul, 2015
Video Seminar 30 July 2015
Event Details
The Hospital Club, Covent Garden
Topics:
2:00pm
Registration and Networking
2:25pm
Introduction – Jon Fortgang, Editor, Figaro Digital magazine
2:30-3:00pm
Boosting Conversion Rates with Video Marketing
Integrating video into your marketing throws up some impressive stats, none of which are more important than its impact on conversion rates. Willem will share his expertise in using video to increase conversion rates, touching on a range of tactics including social and interactive video. He'll look at the power of integrating video into your marketing automation platforms and discuss how to harness video metrics to improve performance.
3:00-3:30pm
The BFG or Fleshlumpeater?
How is your brand viewed? Like a big jumbly giant or a malign, bean-eating giant? Jake will discuss story, authenticity, scale and tech in Giant Country.
3:30-4:00pm
Networking break
4:00-4:30pm
Building Brand Allegiance with Video
StreamAMG delivers more content for the sports industry than anyone else in Europe and in June this year went live with 250,000 hours of content. Sports fans demand a lot from their media and return the investment with tremendous loyalty. Duncan will discuss the lessons brands can learn from the passionate sports viewer.
4:30-5:00pm
The Ten Commandments of Film
Kate Dale
Strategic Lead: Brand and Digital
Sport England
This Girl Can is Sport England's campaign to get women and girls moving. Kate will explain how the organisation used insight, influence and inspiration to create a truly social response to its video content.
5:00-7:00pm
Networking and drinks
Please note places for each seminar are limited. If you have any questions regarding the event please call 0207 870 3380.