Travel, Leisure & Hospitality: Digital Marketing Spotlight 19 Sept 2024

We live in an omni-channel world and consumers use multiple devices and media when it comes to dreaming, researching, and making travel decisions and booking reservations. Direct mail is a reliable and physical means to augment your online and mobile efforts to convert. Learn how to introduce an effective, personalised, relevant and automated direct mail programme into your marketing mix.

Video has established itself as a core feature of marketing for travel and leisure. But the format is constantly evolving and there are many new systems that can help brands to increase performance. in this talk, Jon Mowat talks through some of the platforms that are coming of age, from personalised video in email to interactive and on site performance tracking

The travel industry is on the brink of a seismic shift. Will you cling to outdated strategies while the world moves forward, or will you embrace the AI-driven future that’s already here? This is not a talk for those content with business as usual. It’s for the bold—those ready to harness the power of AI and take the lead in a rapidly changing market. We’re talking about smarter search engines, hyper personalisation, and new ways to streamline your content creation and create deeper connections with your customers.

Paid media can be an indispensable tool for the travel, leisure, and hospitality sectors, particularly if you’re looking to increase bookings, grow memberships, or encourage footfall. A well-thought-out digital marketing strategy demonstrates the true meaning of the ‘right message at the right time’ thanks to its ability to be targeted, specific and measurable. Whether you’ve experimented with paid-for media in the past or your current ads aren’t hitting the mark, in this session, Alex will share her tips on creating the ultimate paid-for strategy that gets impressive results.

As marketers, we love to say that data drives many of our decisions, strategies and tactical implementation. The reality is for many marketers, we are overwhelmed with data and don’t know how/where to find meaningful data and then bring it to life in a way that tells compelling stories that drive action both internally and externally. In this session, we'll understand research methods and sources for data gathering, what data you need to focus on and how to turn these into stories that create impact.