18 May, 2023

Travel, Leisure & Hospitality: Digital Marketing Spotlight 18 May 2023

Event Details

Electric Cinema Soho House White City

This Spotlight is a must-attend event for senior marketers from the hospitality, travel, and leisure industry. Drawing on the experiences of those shaping digital marketing within the industry, uncover insights and tactics to:

Create a marketing strategy that gives your brand an edge in this increasingly competitive market.
Optimise your online marketing channels to increase traffic and conversion.
Engage your customers with content that drives better SEO and inspires prospects.
Keep abreast of the technologies that ensures a seamless booking process.
Deliver a personalised end-to-end journey that drives customer loyalty.
Maximise the impact of your data analytics to drive sales across all channels.

Our expert speakers will each share practical insights, before the group split off into a rotation of deep-dive roundtable discussions.  Roundtables will be facilitated by our speakers, but the emphasis is on making this an interactive discussion that allows for valuable experience sharing and benchmarking. All delegates will have the opportunity to chat to each of our speakers.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

Registration will be from 9am for a 9.30am start. Finishing at 1pm for lunch.

9.00-9:30

Registration, Breakfast, Networking

9:30-11:00

Presentations delivered by our expert speakers

09:30-09:45

From Everyday to Ultra-Lux - How to Market Products Online
Ricardo Gato

CMO

Stratajet

Ricardo will share his learnings on how to market luxury products online. From similarities to differences, does consumer behaviours change when there are a couple of extra zeros on the price tag?

10:00-10:15

Conversion rate isn't all we optimise

Traffic, brand, ad spend, seasonality, user experience, the economy, customer reviews, supply chains, even the weather has an impact on your website's conversion rate. With so many factors outside of your control what chance do you have of creating a lasting impact on your conversion rate? Nick will discuss what you do have the power to impact, where to focus your attentions and how to understand the value of CRO.

10:15-10:30

Nurturing potential and existing customer relationships

Understanding the three key areas that you need to master to ensure effective email communications. A talk about everything Email, nurturing potential and existing customer relationships to make sure that you are maximising the channel, but also how you can use the process discussed here to help support any of your other channels as well.

10:30-10:45

Profitable personalisation: turning unknown visitors into VIP customers with loyalty-building CX

Customer acquisition costs continue to skyrocket and competition remains fierce in the travel and hospitality industry. Implementing retention strategies that understand and engage with customers, based on their behaviors and preferences is critical to protect profit margins, drive incremental revenue and increase CLV. In this session we will explore how personalization can speed up the path to purchase using behavioral and predictive data, how to identify, segment and successfully engage different customer types, from VIPs to churn-risk customers, and how to leverage new messaging channels and strategies to turn one-time buyers into loyal customers

11:00-13:00

Roundtable Workshops and Group Discussions

13:00-13:45

Light lunch and networking

13:45-14:00

Events Ends
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