12 Sep, 2019

Travel & Leisure: Digital Marketing Spotlight 12 September 2019

Event Details

h Club, London

From research and consideration through to the booking process and online reviews, the way consumers interact with brands in this sector is changing.

At the Travel & Leisure: Digital Marketing Spotlight our expert speakers will each share practical insight on a specific challenge facing the travel & leisure industry, before the group split off into a rotation of interactive roundtable discussions.  Roundtables will be facilitated by our speakers, but the emphasis is on making this an interactive discussion that allows for valuable experience sharing and benchmarking.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

The agenda will be updated as further speakers are added.

If you have any questions regarding the event please call 0207 870 3380 or email  Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

9:00-9:30

Registration, Coffee, Pastries And Networking

9:30-9:45

Get Personal: How to Revolutionise the Customer Experience

The Internet has created savvy and decisive customers. The pressure is on travel and leisure companies to capture their attention by providing personalised service and unique, consistent customer experience throughout the customer life cycle. Cheetah Digital works with the world’s best brands to deliver the technology and expertise needed to create lasting customer relationships. Join Sharon Forder as she discusses how travel and leisure companies are creating engaging interactions that drive lifelong brand loyalty and ongoing marketing success.

9:45-10:00

Referral Marketing: Turn Your Happy Customers Into Your Most Effective Acquisition Channel

Travel is one of the most referable sectors; after all everyone wants to share their latest discovery and insider tips. This session looks at the power of referral marketing and how to harness the advocacy of your brand fans. Join Andy, where he’ll share his insight in helping leading travel brands turn refer-a-friend into a leading marketing channel.

10:00-10:15

Video Marketing: The Perfect Travel Companion

Travel and leisure brands are on board with the need for video in their marketing funnel. It lowers cost per acquisition, it raises brand awareness, drives conversions, and increases lifetime client value. But many marketers are making simple mistakes that waste money and, more importantly, waste opportunities. Jon Mowat is a marketing consultant for a number of travel brands and author of the book, "Video Marketing Strategy". In this talk he brings his insights on how to bring video to life in an informative, engaging presentation that gives psychological insights and actionable tips. He provides delegates with practical steps for marketing professionals in Leisure and Hospitality looking to deliver better results with video content. He covers how to engage your audience emotionally, focus on the right part of the purchase journey, use the right metrics to measure success, and gives you his magic spreadsheet for planning powerful campaigns.

10:15-10:30

Brand Loyalty: Dead, Dying Or Just Different?

Like just about every other areas of marketing at one point or another, loyalty has been declared dead. But is this really the case? In this presentation, we will look at why brand loyalty is important, the changing face of loyalty within the digital marketing and some working examples of how you can keep your customers coming back for more.

10:30-10:45

Refreshment Break

10:45-12:00

Interactive Roundtables

12:00-12:30

Light Lunch And Networking
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