06 Sep, 2016

The Food & Drink Digital Marketing Conference 6 September 2016

Event Details

Royal College of Physicians, Regent's Park

Inspiration and Lessons from the Movers and Shakers of the Food World

Working in partnership with Great British Chefs, we are bringing together the movers and shakers of the food and drink world to inspire the industry with their insights and lessons learnt.

Join other senior industry marketers at this inaugural event to:

  • Explore the latest developments in digital marketing
  • Make a wealth of new connections with the leading industry thinkers
  • Build a more innovative and efficient marketing toolkit
  • Connect with the industries top agencies and tools
  • Discover fresh growth opportunities for your brand
  • Be inspired!

Register now to join us at our inaugural food & drink conference; dedicated to the sharpest insight from the brands and agencies shaping the industry’s future.

Ticket Costs:

  • Ticket for brands & not-for-profit organisations: £295+VAT – Please email conferences@figarodigital.co.uk to book
  • Ticket cost for agencies, technology companies, consultants and recruiters: £495+VAT  – Book here
  • Why not bring your team? Buy 2 tickets and receive a 3rd at half price.

Call 0207 870 3380 now for group discounts, direct bookings and any questions regarding the conference.

Topics:

08.30

Registration and Networking Breakfast

09.45

How to brilliantly execute a cross-channel campaign that inspires customers and drives behaviour change: Learnings from Ella’s Kitchen ‘Veg for Victory’ campaign
Celia Pearman

Runs Making Friends

Ella’s Kitchen

Ella’s Kitchen is a business driven by a mission to improve children’s lives through developing healthy relationships with food. Celia will outline Ella’s Kitchen’s latest campaign ‘Veg for Victory’; how it came about; why it matters and how it is driving behaviour change amongst consumers and stakeholders.

Location: Inspiration Track

10.15

How to create a 360⁰ view of your customer journey
Sam Bourke

Marketing Director

The Restaurant Group

Sam will explore how The Restaurant Group have created a 360⁰ view of their customers to help you influence and attribute a more customer-centric approach to your multichannel marketing campaigns. This is a must-attend session for those looking to tie up the disparate customer data sources within their business and thrive with a more customer-centric approach.

Location: Inspiration Track

10.45

The art of conversation. Building an online dialogue with mums.

Digital has opened up the opportunities for food brands to have open conversations, brand to consumer and peer to peer. Nowhere is this more important than in the baby category where mums are hungry for discussion, information, advice and sharing. HiPP Organic recognized this potential and in 2016 transformed its marketing from product led to mum led using the power of digital engagement. Tessa and Nicola will reveal all!

Location: Inspiration Track

11:15

Networking and Refreshment Break

11.45

Inspiring customers with winemaker stories and VR

From vandalised vines, to freak frosts and return plane tickets never used... Naked's greatest asset is our winemaker stories. And in the digital era, technology provides new opportunities to bring these to life. This session will explore the new chapter for Naked Wines, using VR and QR to excite and inspire.

Location: Innovation Track

12:15

Strategic tips for building a challenger brand
Wendy Wilson-Bett

Co-Owner and Joint MD

Peter’s Yard

Sold in retailers like Whole Food Market, Ocado and Waitrose, Peter's Yard make award-winning sourdough crispbread that are the natural choice for anyone who loves to discover great food. Competing in a sector dominated by corporate brands, Wendy will tell the story of the Peter's Yard brand and share tips on how to build a challenger brand.

Location: Innovation Track

12:45

Neuroscience – it’s the science every marketer should be into
Richard Summers

CEO

Millions of anonymous consumers swarm through our brand spaces leaving us distant from our customers. Big data isn’t helping as knowing what someone clicked on or tweeted doesn’t mean you know them. Richard shows you how to get inside your customers head, to understand how they think & feel, so you can really influence them.

Location: Innovation Track

13:15

Networking Lunch

14.15

How to use digital innovation and food passion to distinguish your brand in a complex market
Toby Shaw

Director of Marketing and PR, UK & Ireland

Celebrity Cruises

How does Celebrity Cruises use people’s passion for food and exciting digital innovation to persuade non-cruisers to get on-board? The cruise sector’s stuffy and staid homogenous image is a world away from where Celebrity Cruises takes you. Discover the art of attracting land-lovers to the sea and the key lessons you can take from this.

Location: Growth Track

14.45

Adventures in Food – how to create inspiring and engaging food content which is true to your brand
Jane Stiller

Head of Brand and Marketing – Fresh, Health, Brand Events, Digital & International

M&S

Shining a light on the stories which make M&S Food so special should be the easiest job in the world. But with the increasingly cluttered digital food market, and lots of new entrants vying for attention, it’s getting even harder to stand out and be distinctive. M&S have identified content as a key way to tell brand stories and in this session will share some thoughts on what’s working and what they have learnt so far.

Location: Engagement Track

15.30 - 16.30

Networking Drinks Reception

Whether kicking back with your existing contacts or reflecting on the days learnings whilst making some new ones, come join us for drinks and music

Location:





Partners: