21 May, 2020

Survive, Revive, and Thrive Webinar 21 May 2020

Event Details

UK (your house)

As marketers continue to respond to the challenges created by recent events, many have had to rethink their strategies to align with changing customer behaviour, and adapt to new working environments. We have taken to the virtual world to retain the essence of our live events, and continue to bring you the latest trends and insights from experts in the digital marketing world.

So join us at 10 a.m. on Thursday 21 May as we continue our series of exclusive webinars. Speakers include a mix of brands, agencies, and tech companies, who will give 15-minute presentations, followed by a Q&A and panel discussion lead by Skip Fidura.

Click here to register.

Email Paul Nichols now for discounts, direct bookings, and any questions regarding the webinars.

If you’re from an agency or marketing solutions provider, and would like to get involved with speaking opportunities, please email sponsorship@figarodigital.co.uk.

Topics:

10:00-10:05

Introduction and Welcome

Skip Fidura

Author, Speaker, Expert

10:05-10:20

Making New Digital Strategies Authentic

Davina Dunlea

CEO & Co-Founder

Chalk Global

Davina will use CRATE’s clients to showcase how brands large to small have adapted their digital strategies to keep business moving during the crisis. She will also highlight why brand authenticity is the driving force behind every current strategy, from awareness to ROI driven, and why this matters more than ever.

10:20-10:35

What Does it Take to Create a Great Web Experience?

Scott Jones

Founder and Managing Director

Illustrate Digital

In this talk, Scott explains how web design has moved on, and explores the key areas to focus on when creating great websites and software.

10:35-10:50

How the Music Industry Keeps the Marketing Wheels Turning During a Pandemic

Gareth Mellor

VP, Global Marketing & Communications

Downtown Music

In this talk, Gareth talks about Kobalt’s innovative partnerships with fashion brands, technology companies, and restaurant chains, as well as the changing face of the music video. He also discusses the evolution of live streaming, why authenticity matters for keeping audiences on side, and how to show that you’re aware of the COVID-19 crisis without letting your marketing be completely consumed by it.

10:50-11:05

The Role of Digital Audio as an Essential Format in 2020, and What’s Next for the Medium Post COVID-19

Greg West

Head of Programmatic

Global Media and Entertainment

A detailed look at the growth of digital audio and it’s position as an essential part of the media mix. What has the effect of "beyond the cookie", and also COVID-19, been so far? What does the evolution of buying opportunities up to now look like, and what’s next?

11:05-11:25