The latest in social media management, monitoring, content strategy, maximising ROI and more.
03 Dec, 2015
Social Media Seminar 3 December 2015
Event Details
The Hospital Club, Covent Garden
Topics:
2:00 pm
Registration and networking
We expect you to arrive at The Hospital Club for 2pm and ensure that you can attend for the full duration of the seminar (until 6pm).
2:25
Introduction – Jon Fortgang, Editor, Figaro Digital magazine
2:30-3:00
Commercial Aims And Social Gains: 'Twickets' - A Case Study In Social Innovation
As social media settles down to become just another broadcast advertising channel, is it time to give up on the idea of brands creating social products to build their reputation? Pete says it's not and makes the case through the Twickets story and other case studies in which community spirit is the secret of success.
3:00-3:30
The Science of Mass Conversion
Richard will explain how psychology and big data can amplify your marketing.
3:30-4:00
Coffee and networking break
4:00 - 4:30
Leveraging Social Media For Event Success
Victoria will talk through a number of client case studies to show how social media can be utilised to great effect within event strategies: to act as a main channel for event promotion before, during and after events, delivering benefits across all areas of the business.
4:30-5:00
Putting The ‘Social’ Back Into Social Media
Social media is all about human interaction. Alice will explain how real-world connections can improve engagement and why compassion goes a long way in the digital world.
5:00-7:00
Evening drinks and networking
Please note: places for each seminar are limited. If you have any questions regarding the event please call 0207 870 3380.