SEO, PPC & Paid Social Seminar 21 Nov 2024

Many brands think of paid social as completely different from organic social content. This doesn’t need to be the case. Organic content is critical to unlocking optimal results on paid social activity across the funnel. Justin will talk through both the practical problems that leveraging organic content can solve as well as case studies across a range of categories demonstrating how performance accelerates when content aligns.

So much of digital media has been handed over to algorithms to manage – as marketers, we have progressively less control and visibility. So how do you compete and drive exceptional results? Whether it's product, customers or creatives, we'll talk about how to make Google's AI work harder for you than your competitors, sharing the foundations you need to cut through. This is about having the right tracking, right audience and product feeds and having the right approach to performance creative, a critical lever in driving results.

What social media trends tell us about the way people feel (and how brands can respond in 2025) Joanna will explore the trends that have originated online or on social and then superseded social to become part of wider vernacular and culture. What do they tell us about the wider mood shifts? Is there any way we can see them coming, and how/when should brands get involved? And what are the predictions for influencer-led trends in 2025, and how can brands start preparing now?

In today's attention economy, bog-standard paid ads just don't do the job. In my talk, I'll explore the consumer behaviour behind the click - how consumers move through the purchase journey and how you can create paid ads that will make them click and convert.

Dan will discuss how you can make a product-led SEO strategy the bedrock of your SEO roadmap. With details on how the Paris 2024 Paralympics took over all parts of Channel 4 and how departments can align for SEO success.