17 Feb, 2022

SEO, PPC, Paid Social & Display Webinar 17 February 2022

Event Details

Efficiency: it’s something all marketers strive towards. But what happens when your meticulously crafted content and paid ads are simply not getting the cut-through they deserve? In an echo chamber of offers, incentives, and demands on the consumer’s attention, how can you get eyes on your product, and not be drowned out by the noise of your competitors?

Our webinar will bring together leading experts to discuss the search trends and topics of today and tomorrow, so you can stay ahead of the curve in this evolving digital world.

This is an morning event starting at 10:00.

If you have any questions regarding the event please email Eleanor Pyne.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

Topics:

10:00-10:10

Welcome and Introduction

Skip Fidura

Author, Speaker, Expert

10:10-10:30

How to Cheat Facebook into Giving You Cheaper CPMs

Claire Stanley-Manock

Paid Media Director

connective3

Claire will take a look at the impact of IOS14.5 on Facebook and give practical advice on how best to deliver optimum performance on Facebook, including the ABCDEFs of Facebook creative.

10:30-10:50

What's Really Working on Paid Social?

Jon Quinton

Agency Director

Builtvisible

2021 has brought with it a huge amount of changes on the platform, and many advertisers are struggling. Jon will share Overdrive's experiences of turning struggling accounts round with a set of strategies that they see working for their clients. What you will learn: what are the common Facebook Ads mistakes and how you can avoid them; how to pre-empt and plan for issues; how to know where to spend your money and move campaigns towards a positive ROI.

10:50-11:10

The Top Google Ads Trends That You Need to Know in 2022

Will Roberts

Managing Director

WebBox

In this webinar, Will talks through the top Google Ads trends that you need to know in 2022, including what the digital advertising landscape looks like at the moment, new features and campaign types, the increasing power of automation, preparing for a cookieless world, measuring CPA differently, and his predictions for the future. These trends have been carefully selected so that you can implement them and make a tangible impact on your PPC campaigns.

11:10-11:25

SEO Strategy for Large Websites

Andriy Starukh

SEO Manager

Iglu

Google is announcing new algorithm updates every couple of months. The question “how do I keep my FREE organic traffic?” is causing a severe headache not only for SEO professionals, but also sometimes front-end and back-end developers, IT departments, and even CEOs. Andriy will share his 10+ years of experience in digital marketing, covering what is important in building your SEO strategy for large international websites, and introduce his SEO model: Detect -> Protect -> Grow.

11:25-11:40

Why Schema Needs to Be Part of Your Digital Marketing Strategy

Beth Barnham

Technical SEO Specialist

Schema is an excellent tool to help SEOs and digital marketers gain the maximum amount of traffic and claim extra search engine real estate. Featured snippets and carousels help gain brand awareness and exposure through search engine results pages. In this talk, Beth looks at how structured data isn’t a fast-track to growth or to drive rankings, but it is one of the best ways to serve a user with appropriate content through analysing search intent and answering those important questions users are asking.

11:40-12:00