10 Jun, 2021

SEO, PPC & Display Seminar 10 June 2021

Event Details

Efficiency: it’s something all marketers strive towards. But what happens when your meticulously crafted content and paid ads are simply not getting the cut-through they deserve? In an echo chamber of offers, incentives, and demands on the consumer’s attention, how can you get eyes on your product, and not be drowned out by the noise of your competitors?

Our virtual search seminar will bring together leading experts to discuss the SEO trends and topics of today and tomorrow, so you can stay ahead of the curve in this evolving digital world.

As well as engaging presentations from industry experts, you will also have the opportunity to ask questions in a live Q&A and panel discussion. This is a morning event starting at 10:00.

If you have any questions regarding the event please email Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

Topics:

10:00-10:10

Introduction and Welcome

Skip Fidura

Author, Speaker, Expert

10:10-10:25

The Secret to Unlocking Valuable Clicks

Claire Stanley-Manock

Paid Media Director

connective3

Not all searches are equal. Claire will teach you how to tailor your campaigns for the person who is actually searching, filter out wastage, and make messages even more relevant to maximise your paid media spend potential.

10:25-10:40

Debunking Content Marketing Myths

James Brockbank

Managing Director & Founder

Digitaloft

There are so many content marketing myths doing the rounds right now and it can be hard to know what's right and what's not. In this session, James will debunk some of these and set the record straight using insights taken from a series of successful campaigns launched over the last year, giving you the clarity you need to utilise this powerful tactic to drive growth in your business.

10:40-10:55

Bottling the Smell of Success: a Case Study on AutoTrader’s “Eau de New Car” Campaign

Adam Whittles

Head of SEO

AutoTrader

Adam will discuss the campaign AutoTrader ran for their first fragrance shortly before lockdown hit last year. The campaign, which combined several different channels including search, has since won a number of awards at the UK Search Awards, Drum Search Awards, and European Search Awards, and it’s also nominated for a PRmoment award this year.

10:55-11:10

Eight Big Marketing Mistakes Brands Make (and How to Avoid Them)

Luca Senatore

CEO

Genie Goals

Luca discusses eight common mistakes brands make in their digital marketing strategies, and gives some solutions, as well as some key tangible takeaways that you can use to help your business succeed.

11:10-11:30