23 Apr, 2015

Search Marketing Seminar 23 April 2015

Event Details

The Hospital Club, Covent Garden

Who should attend?
This seminar is tailored exclusively to the needs of brand and client-side senior digital decision-makers/marketers who are actively seeking new agency partners and technology providers.

What can I expect?
You’ll have the opportunity to hear expert insight from those working across a variety of industries and to put your own questions to each of our speakers.

Registration
We expect you to arrive at The Hospital Club for 2pm and ensure that you can attend for the full duration of the afternoon.

Networking
Networking will take place at registration and during the break. You are also invited to join us afterwards at the bar from 5pm.

Topics:

2pm

Registration

2.25pm

Introduction

Jon Fortgang, Editor, Figaro Digital magazine

2.30 - 3.00

Why Engaging Your Audience Matters Most in 2015

JJ Grice

Search Strategist

Edit Ltd

As a ranking factor, user engagement is here to stay. JJ will talk through proven ways to engage your audience and explain why improved search rankings can be a by-product of good user engagement.

3.00 - 3.30

Low Effort, Big Return Marketing: Quick Wins for SEO

Richard Baxter

CEO

Builtvisible

A passion for search engine optimisation is borne from a love of teasing out each and every possible performance gain on a site. That simple truth has kept Richard addicted to SEO for over a decade. In his presentation he’ll share some of his learnings and insights into the SEO mindset.

3.30 - 4.00

Networking break

4.00 - 4.30

SEO and PPC Checklist

Gareth Morgan

Founder

Liberty

Gareth will look at 20 of the most important things that impact on search engine marketing and explain how you can get higher ROI from Google. From best practice advice to common issues to avoid, Gareth will cover the main areas where brands are making the most of their SEO and PPC campaigns.

4.30 - 5.00

How to Get the Best from your Agency

Joe Friedlein

Director

Browser Media Ltd

What's the magic formula for a successful client/agency relationship? Joe will draw on 15 years of experience at the coalface of digital marketing to show why it takes two to tango and demonstrate how to develop the most successful working relationship with your agency.

5.00 - 7.00