07 Jun, 2018

Retail & Ecommerce: Digital Marketing Spotlight 7 June 2018

Event Details

The Hospital Club, Covent Garden

Through modern-day retail the possibilities are endless; as are the headaches! The space is constantly transforming, with new technologies becoming available for retailers to attract new and existing customers. Which makes it increasingly competitive, difficult to navigate, and almost impossible to get cut through.

To get a handle on the fads and the no-brainers, benchmark tactics with peers facing the same challenges, and identify actionable tactics to rocket conversion, join us at this retailer focussed roundtable event.

Our expert speakers will each share practical insight on a specific challenge facing the retail industry, before the group split off into a rotation of deep-dive roundtable discussions.  Roundtables will be facilitated by our speakers, but the emphasis is on making this an interactive discussion that allows for valuable experience sharing and benchmarking.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

The agenda will be updated as further speakers are added.

If you have any questions regarding the event please call 0207 870 3380 or email  Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.


Registration, Coffee, Pastries And Networking


The Power of Digital Body Language: Using Personalisation to Build a Stronger Marketing Strategy

Understanding the needs of your online customers is the first step towards building a profitable marketing strategy. By leveraging behavioural data from customers throughout their shopping journey, brands can now deliver fully tailored content on multiple touchpoints. The result? Fully-personalised communication, higher customer engagement, and marketing game plan that works. In this presentation, James White will discuss how to leverage digital body language to improve the shopping journey onsite, via email and social ads. Learn how personalisation enables online retailers to bridge the gap between the on and off-site experience, creating a more intelligent marketing strategy as a result.


Cutting Through The AI BS: How To Identify The Right AI To Improve Your Bottom Line

It's no surprise that subject lines matter - that's clear. What if A.I. could write better subject lines than you? Forget what you thought you knew about email marketing - learn how modern, innovative tech is getting brands more opens, more clicks... and more conversions.


Practical Techniques For Re-growing Your Lists Post GDPR

Ric will present practical techniques for re-growing newsletter subscribers and how to deliver the same results with a lot less customers.


Refreshment Break


Interactive Roundtables


Light Lunch And Networking