Retail, Ecommerce, Beauty & Luxury: Digital Marketing Spotlight 23 May 2024

Paul shares insights to how Uber has seen a shift in shopping habits and how brands are using the platform to meet consumers where they are in engaging ways.

In today's rapidly evolving digital landscape, the fusion of social media platforms like TikTok with Google’s continual development and integration of AI technology is reshaping how consumers discover brands and products. This talk delves into the profound impact of TikTok and AI on consumer behavior, exploring how these dynamic forces are revolutionizing the marketing landscape. We will cover everything from Circle Search, to how you can use TikTok and Google search data together to inform strategy and tactics.

With intense competition, finding the balance between acquiring new customers and retaining brand loyalty is challenging, especially against the backdrop of entrenched discounting. The talk will draw on Anna’s extensive experience creating and capturing demand through the funnel with the right mix of data and creativity.

We’ll showcase how ZAP~POST has elevated ecommerce retail brands Omnichannel marketing, by integrating Direct Mail into their marketing mix, helping them cut through the digital noise, making it easy to send campaigns at the right time ensuring relevance. Perfectly timed tangible messages landing in customers hands has given a huge boost to response and conversion rates for both Only Curls and Face the Future.

2024 is challenging for retailers, from the tough economic outlook and changing customer behaviour to the tightening privacy regulations and ever-changing digital landscape. More than ever before, digital teams will be charged with finding efficiencies and driving incremental growth in a competitive marketplace and with over 8.5bn searches in Google every day, how do you ensure your brand wins? From maximising shopping performance to supporting omnichannel customer journeys, we will give you unrivalled industry advice and practical guidance on how you can optimise your digital marketing activity to increase performance, drive incremental sales and push profits by reaching even more of your customers online.

Alex will explore what makes the rapid delivery shopping experience unique, and dive into the differentiated world of Q-commerce as a subset of retail media from the point of view of Deliveroo. He'll explore what it needs in order to evolve and mature, and strategies for how advertisers can think about the space and opportunity for their business.

Learn more about how the John Lewis Partnership is evolving Retail Media for the brands that they work with across John Lewis and Waitrose and how they've had to think differently about serving the needs of food vs non-food retail to get this right for brands and customers.