Retail, Ecommerce, Beauty & Luxury: Digital Marketing Spotlight 12 Sept 2024

In today's rapidly evolving digital landscape, the fusion of social media platforms like TikTok with Google’s continual development and integration of AI technology is reshaping how consumers discover brands and products. This talk delves into the profound impact of TikTok and AI on consumer behavior, exploring how these dynamic forces are revolutionizing the marketing landscape. We will cover everything from Circle Search, to how you can use TikTok and Google search data together to inform strategy and tactics.

In a post-covid world where e-com sales are declining, how can we navigate uncertainty and drive growth? We'll dive into the challenges of figuring out what works in marketing when things are uncertain and unlock growth through advanced measurement solutions

In an increasingly digital world, the importance of connecting with customers at a local level has never been more critical. This talk explores the power of local-level marketing, offering strategies to engage communities, build brand loyalty, and drive sustainable growth from the ground up. Whether you're a small business owner or a marketer for a larger organization, this session will equip you with actionable insights to effectively reach and influence your target market right where they are.

We’ll showcase how ZAP~POST has elevated ecommerce retail brands Omnichannel marketing, by integrating Direct Mail into their marketing mix, helping them cut through the digital noise, making it easy to send campaigns at the right time ensuring relevance. Perfectly timed tangible messages landing in customers hands has given a huge boost to response and conversion rates for both Only Curls and Face the Future.

Silentnight is the best-known sleep brand in the UK but had lost market share to new competitors with bigger budgets. Their marketing team wanted to regain market share and they proposed significant changes to how they promote the brand through performance marketing.

In our complex and ever-changing trading environment, focus can make all the difference. Janis Thomas, Managing Director at Look Fabulous Forever, will outline the 5 pillars of their growth strategy. She will explain how these 5 elements make all the difference, what they mean in practice and the impact that they've had on the company's growth since they were implemented.

Learn more about how the John Lewis Partnership is evolving Retail Media for the brands that they work with across John Lewis and Waitrose and how they've had to think differently about serving the needs of food vs non-food retail to get this right for brands and customers.