02 Nov, 2017

Paid Search & SEO Seminar 2 November 2017

Event Details

The Hospital Club, Covent Garden

Efficiency: it’s something all marketers strive towards. But what happens when your meticulously crafted content and paid ads is simply not getting the cut-through it deserves? In an echo chamber of offers, incentives, and demands on the consumer’s attention, how can you get eyes on your product, and not be drowned out by the noise of your competitors?

At this session our team of industry experts discuss the search tactics that will break ground for your content, and maximise its impact through links, language and integrity. Plus, how to drastically increase your ROAS. Join us and this stellar line-up of search leaders to learn where your strategy is succeeding, and what tactics you can take back to the office right away to drive traffic, leads and engagement.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

If you have any questions regarding the event please call 0207 870 3380 or email Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

14:00

Registration And Networking

14:30

Top 5 Things People Are Doing Wrong In Their Accounts, By A Professional Auditer

Over the past five years Imogen has audited hundreds of accounts for clients big and small. In this punchy talk, she'll share the thing that most people are missing in their paid search accounts.

15:00

A Practical Guide To Ad Writing For Business Success

In the world of search, when users are super motivated and competition is fierce, it's tough to create stand-out and drive effectiveness. In this session, Stacy will give practical tips and advice on writing ads for your user, not for Google; tell you it's okay to ignore quality score, and give you real examples of how atom42 has driven success with this approach.

15:30

The Formula Behind Viral Marketing

Learn how the science behind viral epidemics can influence the way you plan and execute your own viral marketing campaigns. Dan will provide a guide to identifying catalyst publications that will maximise your reach, using a data study from LinkLab, Search Laboratory’s in-house relationship management tool, which holds over 100,000 sites that his team have contacted. He will also present practical case studies of previous viral PR and content campaigns, with actionable takeaways that you can implement to maximise your own success.

16:00

Networking And Refreshment Break

16:30

Content Upcycling, Or, Why It’s More Prudent To Work With What You’ve Already Got
Philip Woodward

Head of Content

Philip Woodward, Head of Content at Liberty, explains how your website could be sitting on a veritable goldmine of valuable content – and why brands should be improving that as a priority.

17:00

SEO Ranking Factors In 2018

What are the most important SEO ranking factors currently? How is this likely to change in 2018? What’s increased/decreased in importance over the last 1-2 years? What’s easy to optimise for? What’s a waste of time to optimise for? Stephen will share his answers to all of these questions and more.

17:30 - 19:00

Drinks And Networking
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