Paid Search & SEO Seminar 14 April 2016

We expect you to arrive at The Hospital Club for 2pm and ensure that you can attend for the full duration of the seminar (until 5pm).

None of the link authority metrics available give us a good indication of how valuable that link is, so Branded3 doesn't use authority metrics in reporting at all. Stephen will discuss how we identify link targets, report on links acquired and tie that back to performance. We can now build fewer, better links and clients are totally fine with that because the right links deliver the right results.

Following the rules of online marketing to the letter can prevent creative thinking, create a bland search results page and impact ROI. Stacy will show how thinking like a consumer will help guide the "rule breaking", and will give practical examples of how breaking the rules can create stand out and improve results.

SEO and PPC have changed, with a host of new features and key updates. In this session Ian will look at how these two disciplines should work together and be integrated as part of a wider digital marketing strategy and provide actionable insights you can apply to your own campaigns. As the search landscape becomes more competitive, a siloed approach simply will not provide optimal results. Find out how to maximise the ROI from your search marketing.

Delivering search campaigns in multiple languages is complex and often requires heavy investment. Marketers must understand the customer, engage them in a localised proposition, maintain linguistic standards and respect existing brand guidelines. This is further complicated for advertisers due to search engines often imposing restrictions on the the use of particular terms, the length of ad copy, and other regional level regulations. So how do you know if the words you are investing in are worth it? Lindsay will discuss how to link linguistics to analytics, measure impact of international content against business KPI's and effectively manage multi-lingual copywriters, even if you don't speak the language.