30 Aug, 2018

Paid Search, Display & SEO: Seminar 30 August 2018

Event Details

The Hospital Club, Covent Garden

Efficiency: it’s something all marketers strive towards. But what happens when your meticulously crafted content and paid ads is simply not getting the cut-through it deserves? In an echo chamber of offers, incentives, and demands on the consumer’s attention, how can you get eyes on your product, and not be drowned out by the noise of your competitors?

At this session our team of industry experts discuss the search tactics that will break ground for your content, and maximise its impact through links, language and integrity. Plus, how to drastically increase your ROAS. Join us and this stellar line-up of search leaders to learn where your strategy is succeeding, and what tactics you can take back to the office right away to drive traffic, leads and engagement.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

If you have any questions regarding the event please call 0207 870 3380 or email Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.


Registration And Networking


The Future Of Programmatic Display And Changing How We Think About Data

A look at how programmatic technology is moving forwards, helping marketers to buy more media in real time. Darren will be going through clever digital media campaign examples where data was used to great effect, to inspire your future campaigns.


Link Building In 2018 – Why Content Is Still King (And Buying Links Will Always End Badly)

Buying links used to be standard practice in the SEO industry until Google started handing out manual penalties. Google’s view of paid links remains the same, yet link buying is growing again. We’ll show you how to generate high quality natural links, and highlight some of the dangers of paying for them.


Networking And Refreshment Break


Five Times I Used Machine Learning This Week

An exploration of some machine learning tools and platforms already on the market – and how Edit is using them to write better emails, get better CPAs, create better forecasts, write better content and save lives


Networking Drinks