More channels mean more choice, more content and more opportunities to engage with consumers. Our team of experts will explain how to capture and keep users’ attention across channels and devices and look forward to the next generation of brand experiences. This event is open to brand marketers only.
11 Jun, 2015
Multichannel Marketing Seminar 11 June 2015
Event Details
The Hospital Club, Covent Garden
Topics:
2pm
Registration
2:25
Introduction – Jon Fortgang, Editor, Figaro Digital magazine
2:30-3:00
Multichannel Marketing: It’s all About the Journey
Kelly Patterson
Marketing Manager Europe
CAKE (Get Cake)
Consumer journeys are predominantly occurring online. The digital ecosystem is expanding and data is essential. But do you know which channels are driving new customers to your business? Do you know how to optimise that customer journey? Do you know how all of your ad spend is performing right now? Kelly will explain how to view the multichannel customer journey from first touch to final acquisition, measure your customer’s online journey across multiple touch-points to increase your digital ROI and improve your end-user’s experience.
3:00-3:30
Crafting the Next Great Brand Experiences
Guinness, Yellow Pages, PG Tips: all iconic TV adverts and brand moments. But in the future great brand moments will be crafted across connected channels and devices. Andy will explain how branding is evolving.
3:30-4:00
Building Brand Reach and Performance Across Multiple Platforms
Mark Rhodes
Marketing Director
Reed.co.uk
TV ads drive awareness and help make brands famous. But what does it take for a successful brand campaign on TV to translate into a winning direct response campaign across multiple channels and amongst multiple audiences? Mark will talk about how reed.co.uk has innovated across multiple channels to drive awareness and response for its successful 'Love Mondays' campaigns.
4:00-4:30
Networking break
4:30-5:00
What Does Wearable Tech Mean for Digital Marketing? Search Marketing to the Connected Consumer
Matthew Jackson
Planning Director
Edit Ltd
With the launch of the Apple Watch in April this year, consumers are now even more connected to the digital world. This gives brands an opportunity to market their products and services even more effectively, being front of mind at all the decision points. But how can a brand use search in the wearable market and what does a wearable search strategy look like? This session will address some of the search engine implications of small technology and how to capitalise on the traffic opportunity.
5:00-5:30
Taming the Digital Personalisation Avalanche
Our transformation into a global, digital society is creating new consumer behaviors and expectations. Yet the digitally-connected consumer expects more and more. Faster, better digital experiences and high-quality brand engagement across multiple channels and devices are now a requirement. This is creating an explosion of customer data and the real-time, instant application of relevant insight has become an expectation rather than a luxury. Alex will discuss how you can engage the digital consumer with seamless, contextual and hyper-personalised experiences.
5:300-7:00
Drinks and networking
Please note that places for each seminar are limited. If you have any questions regarding the event please call 0207 870 3380.
