We live in a mobile-first world. For plenty of brands, it’s mobile-only. Find out how Time Out has rebuilt its digital offering to focus on mobile users and discover how Laundrapp – the ‘Uber for laundry’ – has made mobile central to its business model. Plus, expert insight into strategy, tracking and more from CAKE, UI Centric and Code Computerlove.
05 Nov, 2015
Mobile Seminar 5 November 2015

Event Details
The Hospital Club, Covent Garden
Topics:
2:00pm
Registration and networking
2:25
Introduction – Jon Fortgang, Editor, Figaro Digital magazine
2:30-3:00
Addressing the Mobile Tracking Challenge in Another ‘Year of Mobile’
Ewan Darby
General Manager EMEA
CAKE (Get Cake)
A key consideration in mobile marketing is how to track and analyse robustly. Ewan will outline the old and new values of communication and discuss the emerging challenges facing those hoping to monetise the incredible potential of mobile tracking techniques.
3:00-3:30
Reducing The Risk Of Mobile Development
Practical tips to delivering effective mobile solutions quickly whilst ensuring impact is minimised and long term investment is maximised.
3:30-4:00
Networking break
4:00-4:30
The Laundrapp Story So Far
Ed Relf
Co-founder & CEO
Laundrapp
Laundrapp, the “Uber for Laundry", is redefining the future of the rapidly emerging on-demand digital ecosystem. Find out about some of the challenges involved in developing one of the UK’s fastest growing startups and hear the Laundrapp story as Ed and the team take battle against the washing machine!
4:30-5:00
How We Rebuilt Time Out’s Digital Offering
Find out from Dan and Roman how Time Out has grown and adapted to meet the demands of a digital audience.
5:00-7:00
Networking and drinks
Please note places for each seminar are limited. If you have any questions regarding the event please call 0207 870 33800207 870 3380.