05 Nov, 2015

Mobile Seminar 5 November 2015

Event Details

The Hospital Club, Covent Garden

We live in a mobile-first world. For plenty of brands, it’s mobile-only. Find out how Time Out has rebuilt its digital offering to focus on mobile users and discover how Laundrapp – the ‘Uber for laundry’ – has made mobile central to its business model. Plus, expert insight into strategy, tracking and more from CAKE, UI Centric and Code Computerlove.


Registration and networking


Introduction – Jon Fortgang, Editor, Figaro Digital magazine


Addressing the Mobile Tracking Challenge in Another ‘Year of Mobile’
Ewan Darby

General Manager EMEA

CAKE (Get Cake)

A key consideration in mobile marketing is how to track and analyse robustly. Ewan will outline the old and new values of communication and discuss the emerging challenges facing those hoping to monetise the incredible potential of mobile tracking techniques.


Reducing The Risk Of Mobile Development

Practical tips to delivering effective mobile solutions quickly whilst ensuring impact is minimised and long term investment is maximised.


Networking break


The Laundrapp Story So Far
Ed Relf

Co-founder & CEO


Laundrapp, the “Uber for Laundry", is redefining the future of the rapidly emerging on-demand digital ecosystem. Find out about some of the challenges involved in developing one of the UK’s fastest growing startups and hear the Laundrapp story as Ed and the team take battle against the washing machine!


How We Rebuilt Time Out’s Digital Offering

Find out from Dan and Roman how Time Out has grown and adapted to meet the demands of a digital audience.


Networking and drinks

Please note places for each seminar are limited. If you have any questions regarding the event please call 0207 870 33800207 870 3380.