20 Feb, 2020

Financial Services: Digital Marketing Spotlight 20 February 2020

Event Details

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This event is an opportunity for those working in the financial services sector to watch expert presentations on relevant topics, including open banking, GDPR, UX, customer trust, brand loyalty, differentiation from competitors, AI, and automation.

After the presentations, our speakers will run roundtables, giving you the chance to talk to speakers and delegates alike about the latest trends and challenges in the industry and share experiences and insight.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

The agenda will be updated as further speakers are added.

If you have any questions regarding the event please call 0207 870 3380 or email Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

09:00-09:30

Registration, Coffee, Pastries, and Networking

09:30-09:45

Engaging Effective Video Marketing Strategies

Kassie Siwo-Gasa

Head of Digital Marketing

Legal & General Investment Management

The future is here. We are witnessing the immense power of video to inform, influence and entertain our audiences. How can you effectively capitalise on this success for your organisation?

09:45-10:00

How to Be Creative in a Regulated World

Jasmine Ferreira

Head of Markets Marketing

J.P. Morgan

How can you inject creativity into an industry that scrutinises every word you want to say? How do you step away from doing the same old campaigns, with the same old results? How do you get your stakeholders to let you step outside of the box and try something new? Our team at J.P. Morgan believe that there is a healthy mix between creativity and industry regulations, and that we can stand out whilst remaining compliant.

10:00-10:15

Three Mistakes Most Financial Services Firms Make with Their Website

Shaun Miller

Digital Strategy & UX Consultant

Codehouse

Shaun will discuss how the web is eating up manual and offline process in financial organisations across the world, and how you can help transform your business by building digital products and tools that serve a real need. He will also explore why treating your website as a product will keep your CFO happy, and drive better results.

10:15-10:30

From Challenger Bank to Mainstream; How Metro Bank Broke Down the Traditional Wall

Joey Moore

Director of Product Marketing

Episerver

A frictionless digital customer experience in retail banking was once seen as a disruptive differentiator that legacy bank were slow to adopt. However, the emergence of challenger banks has turned what was once a USP into an industry norm.

10:30-10:45

AI and Behavioural Economics: A New Paradigm for Marketing

The impact of data-driven marketing has never been in sharper focus. But what does this really mean for marketers in financial services? Richard will share how the combination of data science, behavioural analytics and AI are transforming the way that organisations are engaging with audiences, enabling businesses to be more customer-centric and bringing the panacea of the "right message to the right person at the right time" within reach.

10:45-11:00

Five Points to Publishing High Performing Content in Financial Services

Scott Jones

Founder and Managing Director

Illustrate Digital

The content creation experience should be smooth, but often fails to hit the mark. So what are the hallmarks of a valuable website platform and how can it benefit your user engagements and conversions? In this talk Scott will explore five key points to publishing more valuable content, to help you stand out from the competition and benefit your clients and customers in the Financial Services and FinTech market.

11:00-11:15

How to Avoid Making Financial Services Videos That Don't Work

Alex Jupp

Executive Producer

Hurricane

Video is the most effective way to meet marketing objectives, from raising awareness to increasing engagement. But how do you harness the emotional power of video storytelling? Executive Producer and video expert Alex Jupp will provide practical steps for delivering better results with video content in the Financial Services sector.