14 Sep, 2023

Financial Services: Digital Marketing Spotlight 14 Sept 2023

Event Details

Electric Cinema Soho House White City

With online banking and mobile apps dominating the way consumers now manage their money, the financial services industry faces many challenges and opportunities. The Digital Financial Services Spotlight will focus on everything from content to conversion. Join our team of industry experts to ensure you’re offering the best possible customer experience across channels and devices.

Our expert speakers will each share practical insights, before the group split off into a rotation of deep-dive roundtable discussions. Roundtables will be facilitated by our speakers, but the emphasis is on making this an interactive discussion that allows for valuable experience sharing and benchmarking. All delegates will have the opportunity to chat to each of our speakers.

These events are free to attend for brand marketers but spaces are limited. Register HERE.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

Topics:

09.00-09:30

Registration, breakfast, networking

09:30-11:00

15-minute presentations delivered by our expert speakers

09:30-09:45

Brand Building vs Demand Generation: A Strategic Balance for FS brands

Lynzi Ashworth

Marketing Director

Aon

In this session Lynzi will explore the dynamics of brand building and demand generation for Financial services brands, drawing wisdom from working on both brand strategy, leading performance marketing and now heading up Marketing Impact Measurement for one of the worlds largest FS organisations.

09:45-10:00

The impact of Consumer Duty and EEAT on digital marketing strategies in the financial services sector

Alex Murphy

CMO

Balance

Alex will reveal key findings from our in-depth research, uncoverering new opportunities for marketing leaders and decision-makers to drive better results for your FS business. We’ll discuss what EEAT is, why it matters to finance brands in particular, the research we’ve conducted as well as what best practice looks like.

10:00-10:15

Email Espionage: Unveiling the Secrets for Better Email Marketing Success.

Simon Moss

Marketing Director

Spotler

In the intriguing world of modern email marketing, where competition is fierce and consumer behaviour remains elusive, a new frontier has emerged – Email Espionage. In this session, Simon will take you on a captivating journey into the depths of email marketing, through a combination of psychological insights and real-world examples, and give you tactics, hint and tips that will make you email marketing perform to another level.

10:15-10:30

Video Marketing: The perfect companion

Jon Mowat

Managing Director

Hurricane

Financial services brands are on board with the need for video in their marketing funnel. It lowers cost per acquisition, it raises brand awareness, drives conversions, and increases lifetime client value. But many marketers are making simple mistakes that waste money and, more importantly, waste opportunities.

10:30-10:45

How to use data to influence C-Suite and build commercial rational for digital investment

Chris Walsh

Commercial Director

WMG

Traffic, brand, ad spend, seasonality, user experience, the economy, customer reviews, supply chains, even the weather has an impact on your website's conversion rate. With so many factors outside of your control what chance do you have of creating a lasting impact on your conversion rate? Chris will discuss what you do have the power to impact, where to focus your attentions and how to understand the value of CRO.