Email Marketing & CRM Seminar 29 September 2016

Please arrive at The Hospital Club for 2pm and ensure that you can attend for the full duration of the seminar (until 5:30pm).

We all talk about email personalisation, but how many of us are actually doing it? And how many of us are seeing real results? Danielle Woolley, reveals exclusive insights from Adestra and IDM’s latest survey. Find out what challenges marketers face with data and personalisation, how they can be overcome and tips for generating better ROI from your personalisation strategy. With real case studies and examples from Adestra clients.

The adoption of Black Friday and Cyber Monday, in addition to Giving Tuesday, Manic Monday and Out of Stock Saturday, has meant that festive email campaigns can now last as long as 12 weeks. Does your holiday marketing have the stamina to complete the full season, without your customers burning out? In this session, Dragana Ljubisavljevic will share her favourite festive strategies, tactics and examples that will ensure your campaigns have the longevity to engage and convert throughout the holiday period.

Today customers are savvier, harder to engage and more empowered than ever, so subject line testing is more important than ever before. The more Subject Lines you test the greater the lift in performance you can expect. However the way we A/B test today is broken. It only works for one size fits all batch and blast emailing. In his presentation Dela dives into the data and provides great insights into selecting the right sample what to test and other practical tips for subject line testing at scale.

From persuading potential customers into making a purchase and welcoming them to your brand’s experience when they convert, to rewarding them for returning time and time again and tempting them back when they’ve been absent for a while. Josie and Jeremy will explore their recent research on customer expectations to discuss how to use email to join the dots between your on and offline experiences whilst maximizing revenue opportunities.

In the modern marketing landscape, content is like brand currency but generating content for continuously fresh campaigns can be a challenge. In this session Jess will walk through how Teletext Holidays took an innovative approach to this issue, by using real-time user generated content in their emails which displayed on open, resulting in double the engagement from the campaign. User generated content is 50% more trusted than branded media, so how can today’s CRM professional extend the reach of email to grow audience and revenue with this approach in less time than it takes to finish their coffee in the morning?

If you have any questions please call us on 0207 870 3380.