21 Nov, 2018

Email Marketing & CRM: Seminar 21 November 2018

Event Details

The Hospital Club, Covent Garden

Want to learn the latest, most-effective email marketing techniques for your next campaign? Well, you could spend hours trawling evergreen guides, blog posts and even checking out news stories. But for the most time-effective method, sit back and relax while watching our expert speakers tackle everything from design to strategy, automation and personalisation; helping you think outside the box, achieve cut-through and drive significant ROI.

The Figaro Digital Email Marketing & CRM Seminar is open to brand marketers only.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

The agenda will be updated as further speakers are added.

If you have any questions regarding the event please call 0207 870 3380 or email Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

14:00

Registration And Networking

14:30

The Customer Experience Bubble: The Only Way Is CRM
Josh Hull

Principal Planner

Edit Ltd

Is customer experience a bit of a smokescreen? Marketers are talking a lot about the importance of customer experience and rightly so but truly "putting the customer at the heart of everything" still needs to be spearheaded by innovative and evolving CRM practice. Josh Hull, Principle Planner at Edit, will share his insights on offline and online CRM and will explain why it's so important for you to get your CRM right.

15:00

Making Awesome Email in 2018
Elliot Ross

CEO

Taxi For Email

Email is more than the workhorse of digital marketing — it’s an amazing channel that often delivers the best results for marketers. In this talk Elliot will look at campaigns that have pushed the boundaries of email, and how these ideas can be successfully harnessed by your own team.

15:30

Time To Re-think Your Email Strategy

Do we have to personalise? What impact do Affiliates have on B2C relationships? Are your customers too smart for your marketing? What is the biggest opportunity within retargeting? Join Ric as he answers these key questions and dives into his own inbox to reveal where brands are missing a trick when it comes to email marketing.

16:00

Networking And Refreshment Break

16:30

How Marketing Automation Enables Smarter Decision-Making
Jason Baskaran

Director of Account Management

Apsis

Marketing automation is the phrase on everyone's lips and rightly so, as marketing automation enables smarter decision-making. Through a unique professional style of visual and vocal storytelling Jason Baskaran, Director of Account Management at Apsis, will share Apsis' approach to marketing automation and will equip you with actionable takeaways that will have the greatest impact on your digital marketing strategy.

17:00

How To Inbox And Stay There!
Dale Langley

Head of Deliverability

Adestra Ltd.

To ensure that you’re getting the highest return on your efforts, you need to get your email in front of people. That can’t happen if you’re in the Junk folder - there is no one-rule-fits-all approach to the email filtering conundrum. Dale will walk you through the various levers at your disposal to get your email to the inbox and keep it there.

17:30-18:30

Networking Drinks
Location:





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