16 Nov, 2023
16 Nov 2023
Electric Cinema Soho House White City
It’s well known that email marketing is one of the most effective and inexpensive online marketing techniques. But how do you make your email stand out among hundreds of others in a potential customer’s inbox?
With the constantly changing technology landscape, sit back and relax while watching our expert speakers tackle the hot topics and challenges of email marketing; helping you think outside the box, achieve cut-through, and drive significant ROI.
Kate Barrett is the founder of eFocus Marketing, providing specialist email marketing consultancy, management and training services to companies around the world. With a proven track record and over 16 years’ experience, Kate’s expertise and passion has helped a large...
A versatile, creative and driven marketing professional with ten years experience in B2B marketing, specialising in SAAS and on-premise software solutions. Driving revenue and growth through field marketing and digital demand gen, leading the marketing strategy for Northern Europe at...
Michael has over a decade of CRM experience working across multiple areas of subscription media and technology companies. He joined Movable Ink from Amazon Music, where he led both acquisition and win-back strategies across Europe. Prior to Amazon Music, Michael...
Dela Quist is the founder and CEO of Alchemy Worx and Touchstone. Acquiring Alchemy Worx in 2001, he created the largest digital agency with a 100 per cent focus on email, with a diverse client portfolio including Tesco, Getty Images,...
Experienced Account Director with a demonstrated history of working in the marketing and advertising industry across Retail and CPG verticals. Strong client manager and sales achiever. Professionally skilled in Digital Strategy, Management, Digital Marketing and Paid & Earned Media.
As Spotler’s commercial director, Samuel brings a wealth of knowledge, a proven track record, and a passion for delivering exceptional results. Prior to Spotler, Samuel made significant contributions to the field while working with renowned companies such as Emailvision and...
9:00-9:30
09:30-09:55
As we move swiftly towards 2024, it's time for marketers to consider how they can be a better, and smarter, CRM marketer. In order to do this you have to listen to your customers, learn from them, and implement changes to your strategy and tactics accordingly. In this talk from Kate Barrett, Founder and CEO eFocus Marketing, you'll discover the ways you can do this in 2024 to increase your email marketing results.
09:55-10:20
Customer acquisition costs continue to skyrocket and competition remains fierce in the travel and hospitality industry. Implementing retention strategies that understand and engage with customers, based on their behaviors and preferences is critical to protect profit margins, driving incremental revenue and increasing CLV. In this session we will explore how personalization can speed up the path to purchase using behavioral and predictive data and strategies for boosting your bottom line, turning one-time buyers into loyal customers.
10:20-10:45
Email automation is the silver bullet when it comes to engaging with your website users and getting them coming back more often and staying longer. Dela will show the types of automation you should be doing to engage your data, when you should be doing them and how this can impact a reduction in churn, an increase in engagement and ultimately the bottom line. Finally he’ll discuss how you can set up these automations in your preferred esp/marketing automation platform or how The Email Factory can help you.
10:45-11:00
11:00-11:30
11:30-11:55
This session will talk through how to leverage data to create compelling visual narratives that captivate subscribers. Michael will look at ways to foster sustained engagement and retention through the power of storytelling.
11:55-12:20
In this session, Mapp will showcase how AI right now can already be used to generate revenue for marketers. Companies have already started exploring AI for time saving and ideation, however its now possible for AI to suggest high performing segments and similarities in users that make real business revenue to businesses. Josh will showcase demonstratable examples that put the power into marketers hands to create the best campaigns.
12:20-12:45
In today's digital age, email marketing and CRM are critical components of lead generation. In this talk, Sam will provide a comprehensive overview of the key email programs you should be running from your CRM and the must have CRM reports to enhance your sales and marketing performance.
12:45-13:00
13:00-13:45
13:45-14:00
