12 Feb, 2015

Email Marketing & CRM Seminar 12 Feb 2015

Event Details

The Hospital Club

Our team of industry experts discuss how to get your emails seen, opened and acted on.




Introduction by Jon Fortgang, Editor, Figaro Digital Magazine


Signed, Sealed, Delivered – Engage Subscribers and They’re Yours!
Jenna Tiffany

Lead Digital Marketing Strategist

It can be a struggle to come up with new strategies that’ll improve your email marketing performance. Jenna will present her tips to ensure your emails are delivered, opened and engaged with, ensuring you stand out in the inbox. Presented alongside some of Communicator’s client success stories, Jenna will also discuss the digital marketing consultancy she’s undertaken with some of the UK’s top brands.


Responsive Email is Not Nice
Mike Parry


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Eighty per cent of emails opened on a mobile device will be deleted if the rendering is poor. Mike will discuss some of the key issues in responsive email and explain how, by thinking carefully about the design process, you can create a better user experience and generate the engagement you need.


Coffee and networking break


Transforming the Customer Lifecycle - Marketing Automation that Gets Results

Chris will explain how you can transform the customer’s lifecycle through efficient, automated and result-driven marketing. He’ll dive into a couple of specific automations (highlighting some client examples), before finishing with some tips for successful marketing automation.


Taking Mobile Email to the Next Level in 2015

Figures from last year indicate that almost half of all emails are now opened on a mobile device. Katie will share some more mobile stats, and discuss the implications.


Networking and drinks

Please note that places for each seminar are limited. If you have any questions regarding the event please call 0207 870 3380.