Our team of industry experts discuss how to get your emails seen, opened and acted on.
12 Feb, 2015
Email Marketing & CRM Seminar 12 Feb 2015
Event Details
The Hospital Club
Topics:
2pm
Registration
2:25
Introduction by Jon Fortgang, Editor, Figaro Digital Magazine
2:30-3:00
Signed, Sealed, Delivered – Engage Subscribers and They’re Yours!
Jenna Tiffany
Lead Digital Marketing Strategist
It can be a struggle to come up with new strategies that’ll improve your email marketing performance. Jenna will present her tips to ensure your emails are delivered, opened and engaged with, ensuring you stand out in the inbox. Presented alongside some of Communicator’s client success stories, Jenna will also discuss the digital marketing consultancy she’s undertaken with some of the UK’s top brands.
3:00-3:30
Responsive Email is Not Nice
Mike Parry
CEO
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Eighty per cent of emails opened on a mobile device will be deleted if the rendering is poor. Mike will discuss some of the key issues in responsive email and explain how, by thinking carefully about the design process, you can create a better user experience and generate the engagement you need.
3:30-4:00
Coffee and networking break
4:00-4:30
Transforming the Customer Lifecycle - Marketing Automation that Gets Results
Chris will explain how you can transform the customer’s lifecycle through efficient, automated and result-driven marketing. He’ll dive into a couple of specific automations (highlighting some client examples), before finishing with some tips for successful marketing automation.
4:30-5:00
Taking Mobile Email to the Next Level in 2015
Figures from last year indicate that almost half of all emails are now opened on a mobile device. Katie will share some more mobile stats, and discuss the implications.
5:00-7:00pm
Networking and drinks
Please note that places for each seminar are limited. If you have any questions regarding the event please call 0207 870 3380.