Email Marketing & CRM Seminar 1 October 2015

Andy will share his experience of working with clients across a range of sectors to highlight some quick wins with email marketing and analytics. Focused on specific KPIs and objectives, Andy will highlight key areas and give practical hints and tips you can implement back in the office.

As a brand we get 0.001 per cent of the consumer’s attention, and with that we need to change consumer choices. With the odds so heavily stacked against us, how can we leverage the latest thinking to amplify the effect of the message? Richard will look at how psychology, big data and even weather prediction hold the key to creating a coherent approach that compounds over time to create massively amplified effects.

The journey today’s customers take when making purchase decisions is complex. This has put pressure on marketing and sales teams to understand customers better, nurture leads more effectively and use their data to be more relevant and targeted. The traditional CRM system alone falls drastically short in supporting these activities. To build a marketing strategy that supports the customer journey and helps your sales team to close those leads, the pieces of the data puzzle must be combined through an integrated system.

In a world where your subscribers expect to receive relevant and personalised messages in their inbox, measuring engagement is more important than ever before. In his presentation Dela Quist reviews the way we currently measure engagement and asks whether it is time to re-think what email marketing metrics we use and how we measure success. Loaded with data to substantiate his findings, this is a session not to be missed.

Standard reporting metrics are an important part of day-to-day marketing operations, but could exploratory analytics uncover opportunities missed by the same old KPIs? Dane will look at how getting creative with data can uncover profitable behavioural insights, even in areas where unknown knowledge gaps exist.