Email Marketing & CRM 11 February 2016

Please arrive at The Hospital Club for 2pm and ensure that you can attend for the full duration of the seminar (until 5.30pm).

Jenna presents the top five email marketing trend predictions for 2016. With a focus on personalisation, she'll provide insight and takeaways to influence your strategy this year and beyond.

Sleep is Europe’s leading exhibition and conference for the global hotel design, development and architectural community. Sleep is a free to attend event, so a challenge for the marketing team is to maximise the number of pre-registered visitors who turn up on the day. Declining engagement with emails and a lack of strategy was holding them back. The team worked with Adestra to automate their email journeys achieving fantastic results.

Email marketing remains one of the most effective ways to get consumers to your website. Almost 90 per cent of consumers now read emails on their mobile devices. Skip will present a five step guide to email for mobile to help you get started and optimise your mobile email strategy.

With a 4,300 per cent ROI according to Litmus, email is one of the most effective marketing tools, but many businesses don’t use the channel to its full potential. Some may not be aware of innovations in this sector, or how these are redefining the way marketers can engage and convert customers. Sean will explain how leading brands are using personalisation, contextualisation and innovation to stand out in the inbox.

Eighty per cent of emails opened on a mobile device will be deleted if the rendering is poor. Mike will look at some cutting edge email designs and explain what marketers are looking to achieve with them. He'll discuss the impact design has on the user experience and how that can manifest on your bottom line. He'll also discuss the opportunity cost and how far you should push the boundaries. Sometimes it's a case of just because you can...

If you have any questions please call us on 0207 870 3380