Digital Travel & Leisure Marketing Conference 28 March 2017

Mobile-savvy millennials around the world demand timely, contextualised communications from Hostelworld to help them "Meet the World" as they travel the globe. Working across 19 languages and 174 countries, Hostelworld has evolved its digital CRM programme to meet this challenge whilst increasing reach and engagement. Cathy will illustrate how Hostelworld uses data analytics, creative content, and technology to contextualise their customer experience at scale.

It may only be March, but with the rapidly changing circumstances taken into consideration, you’d be forgiven for thinking it has already been a full year! During this session, Rebecca will outline these challenging circumstances and how they will be testing the fundamentals of your communication strategy. Discover how they open new opportunities to review root and branch how they best connect with their customers.

While marketing in recent years has meant a lot of pressure to perform without a lot of time or resources to deliver results, artificial intelligence is changing the game, making it possible to finally fulfil the vision of true 1:1 marketing by bridging the gap between data and personalised customer experiences. Imagine the possibilities. AI is not scary, and it doesn’t have to be complicated.

2016 was the first year CaxtonFX embraced a full seasonal cycle of 'always on' marketing. Despite seasonal changes and uncertainty over Brexit, Addition+ were able to deliver exceptional success in terms of number of card acquisitions and increased load values.

During this session, Lyle will discuss Digital Transformation and what it means for businesses operating in the sector today. He will discuss 'real world' examples of disrupter businesses which have shaken up the industry, and how more established brands embracing digital have experienced substantial efficiencies and increased revenues.

Is the launch of a brand new feature met with a "meh" or even more soul destroying "we like the old website better"? Your Golf Travel's Oliver Gunning talks through his recent work involving a new website deployment which saw collaboration across multiple stakeholders to deliver a 25 per cent uplift in conversion rate and a "we" rather than "them" mentality.

Driving footfall to a destination or attraction is a key challenge for those operating in the tourism industry. Year after year, destination marketers are challenged with understanding and incorporating emerging platforms and technologies into their digital strategy. With this in mind, digital strategies have become increasingly important to businesses operating in the sector.

With so many updates and changes, understanding the most advanced options available within your paid channels has never been more important. This presentation will give an overview and help you identify the most suitable platforms and tactics for your company and goals.

In a world where you can get almost anything online, users don’t tap to call anymore. Your feedback is based on stars and don’t you dare give a 3-star service. But how do you provide a 5-star service without the personal touch?