16 Sep, 2015
The Hospital Club, Covent Garden
The travel, leisure and entertainment industries have been profoundly disrupted by digital technology.
At the Digital Travel, Leisure & Entertainment Seminar we’ll be joined by a line-up of expert speakers who’ll explain how to build your strategy around the needs of the constantly connected consumer. Under discussion will be the roles of video, search, content, omnichannel opportunities and more.
8:30-9:00am
9:00am
9:00am
Gareth will look at some of the latest developments in pay-per-click and explain how brands in the travel, leisure and entertainment sectors are making use of RLSA, Gmail Sponsored Promotions and Google Shopping to increase their AdWords ROI.
Mobile technology enables more personal, relevant and useful interactions with users. George will look at some examples of how mobile technology is changing the face of entertainment and leisure activities and highlight key themes for the future.
Michael will explain how brands can refine their CX offering.
Real-time decision marketing has arrived. But is it always necessary? Adam will help you see and understand the possibilities, costs, pitfalls and, just possibly, the alternatives.
There are plenty of opportunities in the managed travel space for better digital marketing. Riaan will focus on the role of booking data and explain how analysis can help provide a better experience for consumers and agents alike.
Peter is CEO and co-founder of Where Are You Now (WAYN.com). He'll explain what he's learned during 10 years running the world’s largest social travel network.
10:15-12:00pm
Delegates will have the opportunity to put their questions to each of our agency speakers.
12:00-1:00pm
Please note: places for each seminar are limited. If you have any questions regarding the event please call 0207 870 3380.
