13 Sep, 2016

Digital Travel, Leisure & Entertainment Roundtable 13 September 2016

Event Details

The Hospital Club, Covent Garden

From research and consideration through to the booking process and online reviews, the way consumers interact with brands in this sector is changing.

At the Digital Travel, Leisure & Entertainment Seminar we’ll be joined by experts in content, design, UX, search, strategy and data.

After a series of interesting presentations, each of our speakers will host a series of 20-minute roundtables. Roundtables will be facilitated by our expert speakers, but the emphasis is on making this an interactive discussion that allows for valuable experience sharing and benchmarking.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

If you have any questions regarding the event please call 0207 870 3380 or email  Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

9:00 - 9:30

Registration, coffee, pastries and networking

Please arrive at The Hospital Club for 9am and ensure that you can attend for the full duration of the event.

9:40 - 9:50

An agile approach is key for SEO

In the world of search, brands are still struggling to make changes to their site, their strategy and their technology. It’s not possible to avoid changing your site – the technology is always evolving and at a quicker pace. Mike runs through some experiences of the benefit of agility has for clients and agencies alike.

09:50 - 10:00

Discover the cutting-edge guide to advanced Ad Words

Gareth will look at the latest developments in pay-per-click, including RLSA, Gmail Sponsored Promotions and Google Shopping, and explain how to increase AdWords ROI.

10:00 - 10:20

From Content to Commerce. How to prove the value of your content strategy.

Dawn Williams will use examples from retailer, HMV and train operator, TransPennine Express to demonstrate how content can drive revenue and, crucially, how you can prove it.

10:20 - 10:30

Beating the hype

We all know trends might sometimes be quick to fizzle, yet they still create a knee-jerk reaction from brands. With this in mind we look at what you should be focusing your time on and how flipping tradition on its head can help you predict what to do next.

10:30 - 12:30

Interactive Roundtables

Led by our hosts but taking the form of open discussion, the following roundtables give you the opportunity to really engage with your peers on the topics that are most important to you and your business. This is your chance to ask your important questions, to benchmark your own ideas and results, and to network with your peers and industry experts. This is not a passive experience but rather an opportunity to tailor the programme around your specific needs and gain genuine value! Roundtable topics include: • Being More Agile and Effective - Branded3 • Advanced Ad Words - Liberty Marketing • Proving the Value of Your Content Strategy - Code Computerlove • Tackling Marketing Trends - IBM • Breaking Down Silos - Red Letter Days

12:40 - 13:40

Light lunch and networking

If you have any questions regarding the event please call 0207 870 3380.

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