Digital Marketing Summit Part Two: 21 July 2021

You've probably heard that digital PR success is all about a little black book of journalist contacts. That campaigns need fancy and complex interactive assets or maybe even that in order to earn top-tier coverage you need to step away from talking about your brand entirely. These things just aren't true. There are so many digital PR myths doing the rounds right now and it can be hard to know what's right and what's not. In this session, James will debunk some of these and set the record straight using insights taken from more than 100 successful campaigns launched over the last year, giving you the clarity you need to utilise this powerful tactic to drive growth.

The landscape is changing very rapidly, with digital marketing becoming the realm of software engineers and data scientists. Signal (event tracking) and attribution now dominate marketing performance, and fundamentally guide and affect data-led strategies. In this session, learn what the new normal looks like and what the future holds for D2C brand marketing.

You want to encourage valuable interactions and achieve high conversions across your digital platforms, so how do you go about creating the best experience for your users? In this session, Scott is going to take us through the best ways to evaluate your existing experience, and how to focus on the areas that will improve the way people interact and engage with your site.

Are you getting the best results you can from your webinar activity? With webinars set to continue to play an important part of marketers' strategy into the future, expert Jeremy Stinton will help you stay ahead of the competition, with invaluable advice on maximising your webinar efforts. From easy to implement tweaks to bigger strategic changes, bring your notepad and prepare to walk away with some tangible action points.