Digital Marketing Summit 27 April 2023

Are you tired of constantly chasing new marketing platforms and still feeling like you're late to the party? Let's talk about why we should be prioritising long-term strategies. With the constant emergence of new marketing trends and technologies, it's easy to get caught up in the hype and lose sight of the bigger picture. We'll explore the pitfalls of focusing solely on short-term gains and how a comprehensive, long-term strategy can create sustainable success. Join us as we delve into practical tips and real-life examples to help you build a robust, future-proofed marketing plan.

Everything in marketing starts with a great plan, but once you have the plan It's time to get tactical! Jon will share tactics for solving specific marketing problems, looking at how to raise awareness with influencer marketing & "How to" content. He will explain how to deepen conversations with "hub" content including documentaries and explainers and finally he will show how to grow repeat business with new technologies like personalised video. Expect great examples and lots of useful takeaways.

Find out what is working now on paid social, and how to plan your campaigns, account structures and creative for maximum success.

Traffic, brand, ad spend, seasonality, user experience, the economy, customer reviews, supply chains, even the weather has an impact on your website's conversion rate. With so many factors outside of your control what chance do you have of creating a lasting impact on your conversion rate? Nick will discuss what you do have the power to impact, where to focus your attentions and how to understand the value of CRO.

In this session, we will learn about the Creed brand story, how the business operates and how insights have shaped a view of who their customer is. Josh will explain the importance of being insight-led in identifying opportunities for growth, actioning insights to target customers using segmentation, and how to become an omnichannel brand.

Brace yourselves for the ultimate brain overload! Simon spills the beans on Spotler's excellent research that reveals how our brains react to marketing emails. Get ready to learn the perfect email layout to make your audience go bananas! And that's not all - he'll let you in on the juiciest secrets to skyrocket your revenue, get more leads and crush your marketing game like a pro.

Eizabeth has been working in Digital Marketing and eCommerce since 2007. Having worked within teams in FTSE100 Companies, Heritage Brands, Tech Start Ups and Privately Owned Family Firms, she may not have seen it all, but by now she's seen an awful lot. Some of it good, some of it bad, and quite a lot of it surprisingly ugly. In this session, Lizzie will share her experience in How Not To Build A Digital Marketing Team, The Ins And Outs Of Ethical eCommerce and her thoughts on The Next Big Things in Digital Marketing eCommerce.

In this session, Justin will take you through a proven set-up in Looker Studio developed over the last 5 years which consolidates offsite and onsite performance across all advertising activity. This set-up delivers key insights for Marketing Directors who need topline numbers with comparisons YOY and WOW and immediate optimisation actions for performance marketers working across all the major advertising platforms. It will also mean that you will never need to worry about logging into 5 different platforms to build one report. Bargain!

With the loss of cookies being a key challenge for digital marketers this year, Nano will demonstrate how they are changing the way brands target and engage with their customers without depending on user ID’s. They’ll share how they have successfully delivered over 2000 campaigns for leading brands across mobile, video and display and are now at the cutting edge of cookieless measurement techniques, driving Attention and uplifts across key brand metrics.

Our speakers power through their points against the clock. 21 slides, 21 seconds per slide. Hold onto your hats.

The result of months of research, Illustrate Digital uncovers their 2023 Website Performance Report. Aimed at helping you to understand and improve a key website performance metric: site speed. We'll take a look at global data, a sector-specific view of the world's quickest and slowest websites and uncover the hallmark's of a fast performing site. We'll also look at the differences between desktop and mobile speeds, and explore tips on how to improve your website's speed and user experience.

Ricardo will share his learnings on how to market luxury products online. From similarities to differences, does consumer behaviours change when there are a couple of extra zeros on the price tag?

With firm roots in the ecommerce world, Conversion Rate Optimisation has evolved to be a massively multi faceted and powerful device for marketers. This presentation seeks to address the particular benefits and challenges that can arise when developing a model to best suit a B2B environment. There will also be a discussion and examples of the best ways to secure internal buy in and demonstrate the value of a properly set up CRO program.