Digital Marketing Summit 18 May 2017

A thousand monkeys and a thousand typewriters can’t write better than humans. But what about artificial intelligence? You’ll learn how A.I. isn’t just the future… it’s the present… and it’s making brands millions every day by using better language than humans can write themselves. Awesome.

In digital marketing there are many buzzwords and even more bullsh*t. This presentation will talk through what should really matter to advertisers, the latest trends that organisations should be making the most of and those that they should be avoiding.

Hosted by our hosts but taking the form of open discussion, the following roundtables give you the opportunity to really engage with your peers on the topics that are most important to you and your business. This is your chance to ask your important questions, to benchmark your own ideas and results, and to network with your peers and industry experts. Topics include: Creating Accountable, Targeted And Visible Content – 8MS Dramatically Increasing The Reach And Performance Of Your Advertising And Content Campaigns Using AI – Addition+ Getting The Most Out Of Your Digital Activity By Taking A Holistic Approach - atom42 Crafting A Slick Content Strategy & Sticky Content – Barracuda Digital The Trust Equation: The Secret To Building And Retaining Trust In Your Brand – Create Future Balancing Short-term Commercial Aims & Strategic Digital Transformation – e3 Will AI Make An Impact On Marketers. Reality Or Just A Hype? – Emarsys Identifying & Growing Audiences Using Advanced PPC – Liberty Marketing Getting The Most From Your Digital Marketing Budget– NMPi Writing Better Subject Lines & Boosting Open Rates – Phrasee Assessing Usability & Mobilising Your Business – Pocket App The Art Of Video Socialisation – Spinnaker Effective Influencer Marketing and How To Get It Right - The Big Shot Cake & Google AdWords: A Chance To Quiz The Experts – WebBox & Google

While marketing in recent years has meant a lot of pressure to perform without a lot of time or resources to deliver results, artificial intelligence is changing the game, making it possible to finally fulfil the vision of true 1:1 marketing by bridging the gap between data and personalised customer experiences. Imagine the possibilities. AI is not scary, and it doesn’t have to be complicated.

With content supply exploding and organic social media reach declining, all as marketers commit to producing even more content in 2017, how do you get your message and story in front of new, ideal customers? The answer lies with your existing customers. Using AI and Machine Learning, Addition+ developed their own proprietary technology to build and target new and qualified audiences at scale. Through a customer case study, Peter will illustrate how Addition+ was able to drive results quickly and dramatically increase qualified reach.

Hosted by our hosts but taking the form of open discussion, the following roundtables give you the opportunity to really engage with your peers on the topics that are most important to you and your business. This is your chance to ask your important questions, to benchmark your own ideas and results, and to network with your peers and industry experts. Topics include: Creating Accountable, Targeted And Visible Content – 8MS Dramatically Increasing The Reach And Performance Of Your Advertising And Content Campaigns Using AI – Addition+ Getting The Most Out Of Your Digital Activity By Taking A Holistic Approach - atom42 Crafting A Slick Content Strategy & Sticky Content – Barracuda Digital The Trust Equation: The Secret To Building And Retaining Trust In Your Brand – Create Future Balancing Short-term Commercial Aims & Strategic Digital Transformation – e3 Will AI Make An Impact On Marketers. Reality Or Just A Hype? – Emarsys Identifying & Growing Audiences Using Advanced PPC – Liberty Marketing Getting The Most From Your Digital Marketing Budget– NMPi Writing Better Subject Lines & Boosting Open Rates – Phrasee Assessing Usability & Mobilising Your Business – Pocket App The Art Of Video Socialisation – Spinnaker Effective Influencer Marketing and How To Get It Right - The Big Shot Cake & Google AdWords: A Chance To Quiz The Experts – WebBox & Google

In the world of search, when users are super motivated and competition is fierce, it's tough to create stand-out and drive effectiveness. In this session, Stacy will give practical tips and advice on writing ads for your user not for Google, tell you it's okay to ignore quality score and give you real examples of how atom42 have driven success with this approach.

With increases in ad-blocking, misplaced and fraudulent ad placements, erroneous and misleading performance measures, and fake news you would be forgiven for thinking that digital marketing has reached a reputation watershed. Robert discusses this topic and offers up his view on how today’s digital marketer can grasp the nettle and move into a brave new and positive digital marketing world.

Various tips and tools you can use to finely tune your advertising, eliminate wasted spend and attract those hard-to-reach personas.

Influencer Marketing is like teenage sex: Everyone talks about it, nobody really knows how to do it well, everyone thinks everyone else is doing it, so everyone claims they are doing it and doing it brilliantly. It is not easy to get right without years of experience. It is also important to consider the various stakeholders in influencer marketing - the influencer, the brand and the audience. James Erskine will outline some of the steps he and his team have taken in managing influencer marketing campaigns successfully, and outline 7 things that have made him scream (in a bad way) about influencer marketing.

We all want to be trusted, as individuals and as brands. The trust equation helps break down the elements that build and erode trust. Nathan will take you through it, and discuss how the trust equation can help you and your brand build and retain trust.

Customers choose your brand because of a succession of key moments, only seconds long. Only a marketing message specifically matched to the way the customer is thinking in that moment, will influence them. The biggest problem, however, is that customers can’t tell you what they do in those key moments as it is scientifically proven that they simply don’t know. Richard explores how science and specifically psychometrics can help you understand how to influence your customers.