Digital Health Check & Marketing Summit 19 March 2015

Consumers are driven more by the experiences which companies create than by the individual features which products offer. The AA had, like many businesses, been relying on its products and services, but changes to the business landscape meant it needed to innovate. Part of this involved launching the AA's new app in just eight weeks, showing the wider market - and also the business itself – that it could be done.

With advertisers contemplating the value of reward-based activity, price comparison sites focusing on direct partnerships and companies taking their search campaigns in-house, the affiliate industry has important choices to make. Brands want to increase their reach and engage with customers across a range of publishers, which is opening up opportunities for networks. However, it feels like the channel is unloved. How can it become loved again? Helen will review the future of affiliate marketing and discuss the steps the industry must take to ensure its sustainability and attractiveness.

Mobile usage has exploded and it’s changing how we set up, manage and measure PPC campaigns. There are new challenges but more opportunities – if you understand how your customers’ online journey is changing. Ricky and Steven will present some case studies which place mobile knowledge at the core of PPC campaigns to deliver more sales and leads.

In 2015 links aren’t built out of silos, they’re built through relationships. Stephen at Branded3 will explain how to leverage what brands have got – customers and data – to create campaigns that improve performance in organic search. He’ll be joined by Steven Taylor from Transform Cosmetic Surgery Group to discuss a specific case study.

As brands are transforming themselves into publishers, marketers are relying more on video and rich media to cut through the noise. But making a lasting impression in a world of always-on consumers, fragmented devices and social destinations is a point of failure for many organisations. Sophie will analyse the challenges and outline case studies from B2C and B2B marketers who are using video and content marketing to drive results.

Suffering from below par results online? atom42's Founder Andy will explain how to turn your marketing around and transform bad results into better ones. The ideas will span how to tackle poor SEO rankings, poor CTRs, low onsite conversion, social media disasters and bad media coverage.

Jonathan will provide practical advice on how to create a business case to help secure the budget, support and resources you need to implement your organisation’s digital vision.

CRM Manger Liz Brown from The Wine Society will discuss and share - alongside their technology solution provider SDL - how they are looking to achieve a single customer view. Learn how the Wine Society exists exclusively for the benefit of their members and will be using integrated campaign history and execution to deliver more relevant messaging to its customers. The Wine Society members' satisfaction is paramount so providing effective multichannel marketing and excellent customer experience is key to the long-term plans for their business.

From basics like using keywords properly, to advanced content marketing tactics, Gareth will look at some of the main ways brands can capitalise on quick-wins and gain more traffic in 2015. He'll cover a number of SEO and PPC areas, with take-away tips to help you start improving things straight away.

If you have any questions regarding the event please call 0207 870 3380.