19 Feb, 2015

Content Marketing Seminar 19 Feb 2015

Event Details

The Hospital Club, Covent Garden

Our team of experts explore the increasingly central role played by content and explain how to measure its value to your brand.





Introduction by Jon Fortgang, Editor, Figaro Digital Magazine


How Many Content Marketers Does it Take to Sell a Lightbulb?

We don’t need to create content for Google or for social; we need to create content that sells. Stephen will discuss what content should look like when rankings and shares are the by-product of creative that drives business value.


Content Marketing vs Marketing Content

Content marketing is no longer new. It’s a must-do activity that needs continuous attention. It sits in every part of your marketing, from keyword research and optimisation, to sharing with social platforms and industry influencers. Yet the majority of brands aren’t utilising the relevant channels to market their content, and often blog without knowing what’s really working. How do you combine content marketing tactics with marketing your content seamlessly? It all begins with strategy. Richard will examine best-practice and present some take-away tips.


Content Marketing With Squirrels

Content marketing is complex and in the experience of Ollie at Great British Chefs it takes creativity and - most recently - squirrels, to make an impact. Great British Chefs partners with brands to create marketing solutions which include branded content. Great British Chefs, a digital platform with 1,000,000 followers on social media and over two million page views a month, have worked with a wide variety of clients including Urban Fruit, Unilever, Tate & Lyle, Cath Kidston, Celebrity Cruises, Western Australia and Gressingham Duck.


Coffee and networking break


What is Quality Content and How to Create it

Content marketing relies on the creation of quality content. Good quality content will get shared, linked to, and provide huge PR and SEO benefits, as well as direct traffic and conversions. But what is quality content? Ian will look at the science and explain what defines quality content from both a user perspective and also a Google/SEO perspective. You will see examples of this in action and take away some actionable insights into how to make your content marketing better.


Woven in the Stars

Sherlock Holmes and Tinie Tempah are both known for their iconic style. Sherlock Holmes, with his tweed deerstalker and cape, embodies the Victorian gentleman while Tinie Tempah was named by GQ as best dressed man in 2012. Last year the Museum of London weaved a thread (pun intended) between historic and contemporary menswear to create a new London tweed inspired by Sherlock Holmes and modelled by Tinie Tempah. Andrew will explain how the museum partnered with Liberty of London, Christys’ Hats and Patrick Grant for a daring and unique content marketing campaign to position the Museum of London as cool, contemporary and relevant to the world’s greatest city.


Networking and drinks

Please note that places for each seminar are limited. If you have any questions regarding the event please call 0207 870 3380.