12 Nov, 2015

Content Marketing Seminar 12 November 2015

Event Details

The Hospital Club, Covent Garden

Our team of experts explore the increasingly central role played by content and explain how to measure its value to your brand.


Registration and networking

We expect you to arrive at The Hospital Club for 2pm and ensure that you can attend for the full duration of the seminar (until 6pm). Networking will take place at registration and during the break. You are also invited to join us after the presentations for networking and drinks. Please note: Places for each seminar are limited.


Introduction – Jon Fortgang, Editor, Figaro Digital magazine


Content Marketing in 2016

The scope of content marketing has changed more in the last 12 months than in the 100 years since brands began producing content. Developments in 2015 such as ad-blocking, mobile-friendly algorithm updates and the growth of native advertising should give brands a steer on where the opportunities lie in 2016. Stephen will explain how to create mobile-first, cross-platform content that can have an impact in a crowded marketplace.


Do You Really Know Your Audience?

The targeting and tailoring of your message determines the power of your marketing. Richard will look at the power of psychometrics and behavioural analytics in discovering how your audience ticks and explain what you can do to increase conversion levels across all channels.


BFG or Fleshlumpeater?

Jake draws on Roald Dahl's classic story The BFG to discuss authenticity in content marketing and beyond.


Networking break


Quality Content and How to Create It

SEO is no longer about building links but about building great content. Chris will explain what makes great content, how it gets results and how you can create it.


Standing Out From The Crowd – Four Principles Of Content Marketing

An awful lot of content is pushed onto the web, some of it good, most of it bad. How do you ensure the content you’re creating is going to generate a return on investment? Stick with Simon's four principles and you’ll be on the right track.


Networking and drinks

Please note: places for each seminar are limited. If you have any questions regarding the event please call 0207 870 3380.